GINNY TSAI

• A&P Budget planning
• Marketing strategy planning
• Maintain public relationship with media titles, celebrities and KOL
• Overseas media tour
• Major projects leading and execution including annual High Jewelry Event, POP- UP Event, CRM projects
• PR initiative projects planning and execution
• PR routine activities
  - Press release distribution and exposure
  - Shooting request coordination
  

• Project Leader for major events:

- Red Carpet Celebrities Endorsement pitching main contact

- SS/FW Accessories Press Day

• Assist Manager for major events:
  - Regional High Jewelry Event
  - Local Haute Horlogerie Event
  - International media trips
  - Golden Horse Awards sponsorship management
• PR strategy planning and execution
• Celebrity and KOL relationship management
• Respond to press request, incl product loan, shooting, product information, press kit organization, media interview arrangement and so on.
• In Charge of report submission incl weekly, monthly, quarterly, yearly, PR campaign and so on.
• Monthly Meeting with Media Agency to discuss about media plan
• Work closely with 3rd parties and different departments such as retail, crm, trade in order to maximize PR exposures to drive sales.
  

PR

• Advertorial and PR shooting – planning and execution
• Press release generation and distribution
• PR press event execution

CRM

• VIP Database management.
• To undertake analysis, planning and implementation of customer's data on digital platform.
• Participate in planning & developing CRM Program.
• In charge of LINE, e-newsletters, department store DM.
• Planning 360 degree VIP Client experience strategy, such as an increasing client engagements through gifting, activities and extraordinary experiences.

MKT

• In charge of light box coordination.
• Convey 360 degree compressive marketing strategy plan and consumer, competitors analysis.

• Managing the production of marketing materials, incl. leaflets, posters, flyers and newsletters.
• Conducting market research, for instance using customer questionnaires and focus groups.
• Contributing to , and developing 360 marketing plans and strategy.
• Evaluating marketing campaigns; monitoring competitor activity.
• Negotiating and finding the Co-op opportunity between 3rd party such as fashion brands, hotel and so on.
• In charge of Guerlain Taiwan Facebook content for makeup and fragrance.
• Executing marketing in- store events, press events and skincare events.

• In charge of e-commerce clients account by fulfilling their needs such as giving PR strategy of B to B & B to C. (Clients : Facebook, Rakuten, PChome, and friDay)
• Holding press events, press release drafting, competitor report preparation and fulfilling any press request.
• Crisis management.