HSIN CHUN CHENG

Spearheaded brand marketing and promotional strategies, setting annual goals and budgets aligned with product positioning, and managed the official website, owned media, social communities, advertising campaigns, and cross-industry collaborations.

Key Achievements:

• Established Owned Blog: Created a content marketing strategy through keyword research, app placements, media collaborations, and social media layouts, achieving over 600,000 previews within first year and a consistent quarterly growth of over 15% in media traffic, ranking site within top 10.
• Led Brand Events and Cross-Industry Collaborations: Orchestrated online events including partnerships with brands like FunNow and UberEats.
• Optimized Advertising Campaigns: Collaborated with advertising lead to conduct A/B testing and strategy optimization, resulting in a steady 15% quarterly growth in new user acquisition since Q3 2022.

Generated increased website traffic through SEO-optimized copywriting strategies. Conducted thorough research to inform accurate, engaging copywriting efforts across various industries.

Key Achievements:

• Created thousands of articles for different kinds of clients from 2018, including travel OTA (KAYAK TW&HK market), luxury hotels, ticket companies (STUBHUB) etc..

Conducted thorough research to produce accurate, informative, and relevant industry-related content. Maintained content marketing calendar to schedule creation and delivery deadlines.

Key Achievements:

• Managed ShopBack TW owned media (ShopBack Blog TW). Quarterly growth rates of organic traffic and total traffic were 10-15%. Monthly page views exceeded 2.5 million.
• Developed and implemented social media optimization and Social media marketing campaigns including influencer projects and live stream cases. Best CVR of special cases was 60.2%.