HSU SHIHCHIA

Focused on optimizing the current APP product from 0 to 1, including writing specifications, competitor analysis, creating flow charts, and establishing cross-departmental collaboration to ensure a smooth development process and enhanced user engagement with new features.

Structured data to enhance internal understanding of market and brand know-how. Analyzed digital transformation plans for the financial, manufacturing, and logistics industries and explored AI-related trends to integrate existing agency products.

Conducted regular workshops, consolidated front-end sales FAQs, negotiated with suppliers, and provided strategic guidance to improve sales capabilities.

• Developed tailored project plans for different industries to help brands transition successfully from Web2 to Web3, including issuing utility NFTs and coordinating cross-brand coupon redemption, creating innovative marketing models.
• Hair Salon: Issued utility NFTs with discounts on shampoo, dyeing, and haircuts in collaboration with nationwide chain stores.
• Hutong : Released utility NFTs promoting unlimited beer consumption and sales with national chain stores, achieving complete sell-out.
• Basketball Team: Partnered with brands like OKX, BitoPro, BingX, and NICE to host events for the Leopard Basketball Team, attracting more user downloads and boosting brand visibility.
• PetTalk: Collaborated with F&B, veterinary clinics, pet hotels, and grooming shops to launch utility NFTs, offering more convenient care options for pet owners.
• PopDaily: Summer Beverage Season project, collaborating with 38 beverage brands and over 100 stores, launching coupon distribution and co-hosting market events to attract new users and introduce new marketing models.
• Zhanzhao International Exhibition: Integrated four pet exhibitions this year, issuing ticket NFTs for fast passes and prize draws, introducing a new promotional model for the country's largest exhibition company.

• Entered the brand market, providing medium- to long-term strategic planning and operational guidance for OMO clients. Managed brands such as Leaders and The North Face.
• For Leaders, enhanced brand image, integrated previous campaigns, and aligned online and offline activities, achieving a 30% annual growth rate.
• Recognized by senior management, managed The North Face, a major outdoor brand. Strengthened communication with platform contacts to increase exposure, achieving online sales exceeding 135% of the set target.

• Joined MOMO, a leading e-commerce company, as a product manager overseeing three major food-related categories: organic foods, fresh seafood, and the "Mama Bear" project. Analyzed consumer shopping habits and market dynamics by investigating competitive channels to identify opportunities, develop annual plans, and achieve business goals.
• Planned the Organic Food Fair in July 2020 and the Online Baking Fair in June 2021, resulting in a 54% increase in revenue and a 29% increase in gross profit year-over-year.
• Contributed to the launch of the "Mama Bear" Fresh Quick Delivery on the MOMO shopping platform in 2020, helping to establish it as a key brand in fresh delivery. Participated in pre-launch API integration meetings, marketing packaging, product promotions, and independently executed EDM campaigns, achieving over 1 million in sales, outperforming competitors.