Summary
Overview
Work History
Education
Skills
Volunteer Experience
Timeline
Hi, I’m

HUEI-WEN JANG

Product Manager
HUEI-WEN JANG

Summary

As a Product Manager with Business/ UX Research/ Service Design background, I have a passion for building products, innovate to solve complicated challenges and creating a shared vision in fast-paced, cross-functional environment.

Overview

7
years of professional experience
5
years of post-secondary education

Work History

FunNow - B2B2C Lifestyle Booking Platform (Web/App)

Senior Product Manager
06.2021 - Current

Job overview

  • Responsible for 2B/2C product lines, across 5 markets (TW/JP/HK/MY/TH) and 10+ industries.
  • Managed product strategy/roadmaps, proposed project scope and PRD and presented to CEO.
  • Led a team of 10 designers and engineers as a scrum master, responsible for 2C App/Web, released 20+ projects including browsing & searching, membership, coupon, SEO features.
  • Set up user research and A/B testing product development process, applied Mixpanel/ SQL to analysis insights and collaborated with data analysts, product operators, designers and engineers.
  • Initiated membership revamp program, identifying feature priorities through loyal member survey and 6 interviews. This strategic approach boosted loyal member members by 35%.
  • Facilitated workshops with cross-functional teams for developing growth strategies using design thinking & system thinking methods to define critical business challenges, value propositions and strategies.
  • Initiated a growth research project targeting the Malaysian market by collaborating with the local marketing department to conduct user interviews. Led to the development of growth strategies and features to growth market share.
  • Released Auto Complete to improve search experience. Enhanced search conversion rate by 60%.
  • Led merchant App Revamping project. Planned PRD /information architecture and enhanced 5000+ merchants’ experience and fulfilled “market place + SaaS” business model.

Mobix - B2B2C E-commerce Platform (Web/App)

Product Manager
11.2020 - 05.2021

Job overview

  • Responsible for driving merchant success. Enhanced sales for 7,000 merchants by planning short-term to long-term roadmaps of the merchant backstage.
  • Released the Merchant Data Center, resulting in a 75% increase in user satisfaction. Conducted competitor analysis, defining data metrics and collaborated with data scientists, engineers, operations.

Pinkoi - B2B2C E-commerce Platform (Web/App)

UX Researcher (Contractor)
07.2020 - 11.2020

Job overview

  • Executed 5 researches in 3 months. Co-worked with product managers/designers/growth analysts to accelerate product roadmap and growth strategy by qualitative & quantitative methods.
  • Explored user’s Coupon & Review features’ need with data analysis (GA/SQL) and verified hypothesis through questionnaires. Prioritized product roadmap in the next quarter.
  • Generated new-seller and top-seller premium features strategies through multi-tiered seller personas.

DreamVok - Service Design Consultancy

Service Designer
05.2018 - 02.2020

Job overview

  • Designed CRM system through integrating O2O service blueprint for the largest cancer-care NGO in Taiwan. Developed innovative digital service concepts for improved service efficiency and customer engagement.
  • Catalyzed the governance innovation through cross-department workshops with experts and administrators. Converted research insights into actionable health promotion strategies.

PEBBO Experience Design - Experience Design Consultancy

UX Research Intern
07.2017 - 08.2017

Job overview

  • Conducted holistic research on 'Zero-waste Diet Project' to synthesize insights from 4 user personas.

Education

National Taiwan University
Taipei City, Taiwan

Bachelor of Arts from International Business
05.2014 - 04.2019

University Overview

  • GPA 3.89. Two time Dean's List Award recipient.
  • Exchange program in Helsinki, Finland. Minor in Service Design Innovation and Elderly Care.

Skills

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Volunteer Experience

Volunteer Experience
  • Helsinki Design Week.
  • Slush, a strat-up and tech event held annually in Helsinki, Finland.

Timeline

Senior Product Manager
FunNow - B2B2C Lifestyle Booking Platform (Web/App)
06.2021 - Current
Product Manager
Mobix - B2B2C E-commerce Platform (Web/App)
11.2020 - 05.2021
UX Researcher (Contractor)
Pinkoi - B2B2C E-commerce Platform (Web/App)
07.2020 - 11.2020
Service Designer
DreamVok - Service Design Consultancy
05.2018 - 02.2020
UX Research Intern
PEBBO Experience Design - Experience Design Consultancy
07.2017 - 08.2017
National Taiwan University
Bachelor of Arts from International Business
05.2014 - 04.2019

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HUEI-WEN JANGProduct Manager