HUEI-WEN LI

• Brand Marketing and Recognition (VUDECO):

Led the marketing design for the VUDECO children's gift brand, overseeing blogger website management, PR activities, and media exposure.
Secured prestigious awards in 2023, including recognition in L.A. Parent Magazine, Mom Choice Award, and Family Choice Awards.

• Data-Driven Brand Planning (Cross-Border E-commerce):

Utilized Google Trend, Google Analytics, and other online tools, along with in-house software, for data-driven leadership in brand planning and marketing activities.
Executed market data analysis, text analytics for marketing copy, and compelling brand storytelling.
Received the Taipei Neo Trade Award 2022 for Cross-Border E-commerce from the Taiwan government in 2022.

• Integrated Social Media Marketing and Sales Optimization:

Devised comprehensive brand strategies, executing content marketing on platforms such as FB, IG, Google, Youtube, and TikTok to enhance brand image.
Collaborated with KOLs, implemented SEO strategies, and ran targeted paid advertising campaigns, achieving an average ROAS of 5-6, significantly boosting sales.

• Global Inside Sales Representative:

Engage with customers worldwide (e.g., Singapore, Vietnam, Middle East), identifying sales opportunities, addressing queries, and researching new leads.

• Regional Sales Management (Under Region Head):

Oversee agency relationships, collaborate with sales and product teams, and direct quarterly sales forecasts and inventory levels. Establish and maintain a customer database for targeted marketing efforts.

• Product Presentation and Communication:

Effectively communicate product features and services through both verbal and written means, ensuring clear and compelling messaging to clients and stakeholders.

• Stakeholder Engagement and Regulatory Compliance:

Oversee communication with government, legal, and client stakeholders, managing the entire intellectual property lifecycle to ensure strict adherence to regulations and cultivate positive relationships.

• IP Monitoring and Optimization:

Proactively monitor intellectual property status, aligning with the United States Patent and Trademark Office (USPTO) and other authorities, while optimizing the portfolio to align with organizational goals.

• Legal Collaboration for Risk Mitigation:

Collaborate with external legal counsel on IP issues, encompassing litigation and disputes, to contribute to risk mitigation and uphold legal standards.