HUI Chuan CHENG
Customer Insight Analyst
Eligible To Work In UK Without Sponsorship
Summary
Proactive insights professional with experience in [xxx]. Proven track record of leveraging data-driven insights to shape strategic business decisions. Passionate about placing empathy and a deep understanding of consumer behavior at the core of every initiative, ensuring impactful and customer-centric strategies.
Overview
7
7
years of professional experience
Work History
Au Pair
WORKING HOLIDAY
Melbourne, Australia
04.2024 - 10.2024
- Relocated to Australia for a 6-month working holiday, gaining cultural awareness and adaptability by working as an au pair for a child with Autism
- Managed daily routines and provided tailored support, strengthening organizational, communication, and caregiving skills
- Completed WSET Level 3 wine certification, deepening my knowledge of consumer behavior and the wine industry, relevant to marketing and consumer insights
Consumer Insight and ROI Analyst Intern
PERNOD RICARD
Paris, France
01.2023 - 06.2023
- Led a social listening project with Radarly to analyze consumer sentiment during Design Miami, optimizing strategy and saving 10% in the marketing budget.
- Initiated dashboards with Kantar and Ipsos data to track performance across 33 EMEA and APAC markets, enabling stakeholders to identify opportunities and cutting analysis time by 30%.
- Delivered actionable insights to 10 cross-functional senior stakeholders on enhancing the brand's luxury image, leading to the launch of 3 new luxury campaigns.
- Partnered with external agency Kantar to study 1,000 Pink Champagne target audiences and market trends on Instagram, helping define the brand activation strategy.
Sales Account Manager
ACTI CORPORATION
Taipei, Taiwan
07.2020 - 12.2020
- Analyzed consumer behavior and market trends, identifying key upselling opportunities that contributed to a 20% revenue increase and a 25% improvement in client satisfaction.
- Conducted consumer research workshops to understand customer needs, leading to a 50% increase in engagement and a 30% boost in product adoption.
- Leveraged consumer insights to manage a diverse client portfolio, achieving a 95% retention rate by implementing tailored account management strategies.
- Collected and analyzed consumer feedback during onboarding, reducing onboarding time by 40% and achieving a 95% satisfaction rate.
Account Specialist
XIE CHENG INTERNATIONAL LAW FIRM
Taipei, Taiwan
01.2019 - 05.2020
- Built strong, long-term relationships with C-suite clients, driving a 95% satisfaction rate and achieving a 90% retention rate through insights-driven relationship management.
- Educated clients on new U.S. Immigrant Investor Program options, using consumer insights to contribute to a 10% revenue growth.
- Analyzed client feedback, relaying actionable insights to internal teams, leading to a 20% improvement in client satisfaction and the development of strategic recommendations.
Sales Associate
ZARA
Honolulu, Hawaii
01.2018 - 12.2018
- Engaged clients with consumer insights and personalized product recommendations, identifying upselling/cross-selling opportunities that contributed to revenue growth and the achievement of daily business objectives.
Education
MBA - Marketing
HEC Paris
Paris, France 04.2001 -
Bachelor of Arts - Psychology
University of Hawaii At Manoa
Honolulu, Hawaii 04.2001 -
Skills
- Analytical Thinking
- Attention to Detail
- Collaboration
- Communication
- Data Storytelling
- Data Visualization
Timeline
Au Pair
WORKING HOLIDAY
04.2024 - 10.2024
Consumer Insight and ROI Analyst Intern
PERNOD RICARD
01.2023 - 06.2023
Sales Account Manager
ACTI CORPORATION
07.2020 - 12.2020
Account Specialist
XIE CHENG INTERNATIONAL LAW FIRM
01.2019 - 05.2020
Sales Associate
ZARA
01.2018 - 12.2018
MBA - Marketing
HEC Paris
04.2001 -
Bachelor of Arts - Psychology
University of Hawaii At Manoa
04.2001 -