HUI Chuan CHENG
Customer Insight Analyst
Eligible To Work In UK Without Sponsorship
Summary
Proactive insights professional with experience in [xxx]. Proven track record of leveraging data-driven insights to shape strategic business decisions. Passionate about placing empathy and a deep understanding of consumer behavior at the core of every initiative, ensuring impactful and customer-centric strategies.
Overview
7
7
years of professional experience
Work History
Au Pair
WORKING HOLIDAY
04.2024 - 10.2024
- Relocated to Australia for a 6-month working holiday, gaining cultural awareness and adaptability by working as an au pair for a child with Autism
- Managed daily routines and provided tailored support, strengthening organizational, communication, and caregiving skills
- Completed WSET Level 3 wine certification, deepening my knowledge of consumer behavior and the wine industry, relevant to marketing and consumer insights
Consumer Insight and ROI Analyst Intern
PERNOD RICARD
01.2023 - 06.2023
- Led a social listening project with Radarly to analyze consumer sentiment during Design Miami, optimizing strategy and saving 10% in the marketing budget.
- Initiated dashboards with Kantar and Ipsos data to track performance across 33 EMEA and APAC markets, enabling stakeholders to identify opportunities and cutting analysis time by 30%.
- Delivered actionable insights to 10 cross-functional senior stakeholders on enhancing the brand's luxury image, leading to the launch of 3 new luxury campaigns.
- Partnered with external agency Kantar to study 1,000 Pink Champagne target audiences and market trends on Instagram, helping define the brand activation strategy.
Sales Account Manager
ACTI CORPORATION
07.2020 - 12.2020
- Analyzed consumer behavior and market trends, identifying key upselling opportunities that contributed to a 20% revenue increase and a 25% improvement in client satisfaction.
- Conducted consumer research workshops to understand customer needs, leading to a 50% increase in engagement and a 30% boost in product adoption.
- Leveraged consumer insights to manage a diverse client portfolio, achieving a 95% retention rate by implementing tailored account management strategies.
- Collected and analyzed consumer feedback during onboarding, reducing onboarding time by 40% and achieving a 95% satisfaction rate.
Account Specialist
XIE CHENG INTERNATIONAL LAW FIRM
01.2019 - 05.2020
- Built strong, long-term relationships with C-suite clients, driving a 95% satisfaction rate and achieving a 90% retention rate through insights-driven relationship management.
- Educated clients on new U.S. Immigrant Investor Program options, using consumer insights to contribute to a 10% revenue growth.
- Analyzed client feedback, relaying actionable insights to internal teams, leading to a 20% improvement in client satisfaction and the development of strategic recommendations.
Sales Associate
ZARA
01.2018 - 12.2018
- Engaged clients with consumer insights and personalized product recommendations, identifying upselling/cross-selling opportunities that contributed to revenue growth and the achievement of daily business objectives.
Education
MBA - Marketing
HEC Paris
Paris, France 04.2001 -
Bachelor of Arts - Psychology
University of Hawaii At Manoa
Honolulu, Hawaii 04.2001 -
Skills
- Analytical Thinking
- Attention to Detail
- Collaboration
- Communication
- Data Storytelling
- Data Visualization
Timeline
Au Pair
WORKING HOLIDAY
04.2024 - 10.2024
Consumer Insight and ROI Analyst Intern
PERNOD RICARD
01.2023 - 06.2023
Sales Account Manager
ACTI CORPORATION
07.2020 - 12.2020
Account Specialist
XIE CHENG INTERNATIONAL LAW FIRM
01.2019 - 05.2020
Sales Associate
ZARA
01.2018 - 12.2018
MBA - Marketing
HEC Paris
04.2001 -
Bachelor of Arts - Psychology
University of Hawaii At Manoa
04.2001 -
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