Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Hung-Yu Liu

Marketing Specialist
Taipei,Taiwan
Hung-Yu Liu

Summary

Industrious Marketing Specialist offering three years of marketing experience along with a decisive and hardworking approach. Talent for devising creative strategies. Demonstrated knowledge of graphic design, copywriting, and project management.

Overview

3
years of professional experience

Work History

Oasistek

Marketing Specialist
08.2022 - 11.2023

Job overview

  • Improved lead generation efforts through targeted email marketing campaigns, resulting in increased conversion rates.
  • Supported sales team members through regular training on product updates, messaging, and value propositions to increase their effectiveness in selling our solutions.
  • Enhanced brand visibility with targeted social media and content marketing initiatives.
  • Organized trade shows and events to showcase our products, expanding industry presence and generating valuable leads.
  • Utilized analytics tools to track website traffic patterns, identifying areas of improvement for better user experience and lead generation results.
  • Evaluated the success of marketing initiatives, providing valuable insights and recommendations for future campaigns to achieve even better results.
  • Increased product awareness by developing and implementing strategic marketing campaigns.
  • Conducted market research to identify customer needs, preferences, and trends for effective product positioning.
  • Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
  • Designed and implemented advertising and public relations activities.
  • Used various market research tools and techniques to gather, analyze and interpret data.
  • Produced high-quality product packaging designs that successfully captured target audience attention and led to increased sales revenue.


Stay Young Sports Equipment Ltd

Entrepreneur
07.2020 - 08.2022

Job overview

  • Launched multiple successful products through comprehensive research, development, testing, and marketing efforts.
  • Enhanced online presence with well-designed websites, engaging social media content, and targeted digital advertising campaigns.
  • Implemented effective CRM systems to track customer interactions, leading to enhanced client relations and increased sales opportunities.
  • Coordinated product launches to maximize exposure and drive sales growth.
  • Boosted brand awareness by developing and implementing targeted marketing campaigns.
  • Conducted market research to identify target audiences and optimize marketing strategies accordingly.
  • Increased customer engagement through the creation of compelling content for social media platforms.
  • Analyzed campaign performance data to inform future decision-making and enhance marketing effectiveness.
  • Optimized website content for SEO, driving increased organic traffic and lead generation opportunities.
  • Implemented email marketing campaigns that resulted in improved open rates and click-through percentages.
  • Enhanced online presence by regularly updating company blog with relevant, informative articles.
  • Provided exceptional customer service by promptly addressing inquiries, concerns, and feedback from clients.
  • Designed landing pages that effectively conveyed brand messaging and promoted conversion goals, increasing lead generation potential.
  • Produced high-quality product packaging designs that successfully captured target audience attention and led to increased sales revenue.
  • Improved client satisfaction by creating visually appealing and impactful graphic designs for various marketing materials.
  • Established a strong personal brand by consistently delivering high-quality work, attracting new clients.
  • Enhanced product appeal by executing high-quality photography and editing techniques.

Education

Asia University
500, Lioufeng Rd., Wufeng, Taichung 41354, Taiwan

Bachelor of Arts from Department of Product Design
06.2019

Skills

Promotional planning

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Timeline

Marketing Specialist

Oasistek
08.2022 - 11.2023

Entrepreneur

Stay Young Sports Equipment Ltd
07.2020 - 08.2022

Asia University

Bachelor of Arts from Department of Product Design
Hung-Yu LiuMarketing Specialist