Hi, I’m
Hung-Yu Liu
Marketing Specialist
Taipei,Taiwan
Summary
Industrious Marketing Specialist offering three years of marketing experience along with a decisive and hardworking approach. Talent for devising creative strategies. Demonstrated knowledge of graphic design, copywriting, and project management.
Overview
3
years of professional experience
Work History
Oasistek
Marketing Specialist
08.2022 - 11.2023
Job overview
- Improved lead generation efforts through targeted email marketing campaigns, resulting in increased conversion rates.
- Supported sales team members through regular training on product updates, messaging, and value propositions to increase their effectiveness in selling our solutions.
- Enhanced brand visibility with targeted social media and content marketing initiatives.
- Organized trade shows and events to showcase our products, expanding industry presence and generating valuable leads.
- Utilized analytics tools to track website traffic patterns, identifying areas of improvement for better user experience and lead generation results.
- Evaluated the success of marketing initiatives, providing valuable insights and recommendations for future campaigns to achieve even better results.
- Increased product awareness by developing and implementing strategic marketing campaigns.
- Conducted market research to identify customer needs, preferences, and trends for effective product positioning.
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
- Designed and implemented advertising and public relations activities.
- Used various market research tools and techniques to gather, analyze and interpret data.
- Produced high-quality product packaging designs that successfully captured target audience attention and led to increased sales revenue.
Stay Young Sports Equipment Ltd
Entrepreneur
07.2020 - 08.2022
Job overview
- Launched multiple successful products through comprehensive research, development, testing, and marketing efforts.
- Enhanced online presence with well-designed websites, engaging social media content, and targeted digital advertising campaigns.
- Implemented effective CRM systems to track customer interactions, leading to enhanced client relations and increased sales opportunities.
- Coordinated product launches to maximize exposure and drive sales growth.
- Boosted brand awareness by developing and implementing targeted marketing campaigns.
- Conducted market research to identify target audiences and optimize marketing strategies accordingly.
- Increased customer engagement through the creation of compelling content for social media platforms.
- Analyzed campaign performance data to inform future decision-making and enhance marketing effectiveness.
- Optimized website content for SEO, driving increased organic traffic and lead generation opportunities.
- Implemented email marketing campaigns that resulted in improved open rates and click-through percentages.
- Enhanced online presence by regularly updating company blog with relevant, informative articles.
- Provided exceptional customer service by promptly addressing inquiries, concerns, and feedback from clients.
- Designed landing pages that effectively conveyed brand messaging and promoted conversion goals, increasing lead generation potential.
- Produced high-quality product packaging designs that successfully captured target audience attention and led to increased sales revenue.
- Improved client satisfaction by creating visually appealing and impactful graphic designs for various marketing materials.
- Established a strong personal brand by consistently delivering high-quality work, attracting new clients.
- Enhanced product appeal by executing high-quality photography and editing techniques.
Education
Asia University500, Lioufeng Rd., Wufeng, Taichung 41354, Taiwan
Bachelor of Arts from Department of Product Design
06.2019
Skills
Promotional planning
Branding
Social Media Management
Graphic Design
Analytics and SEO
Photo and Video Editing
Timeline
Marketing Specialist
Oasistek
08.2022 - 11.2023
Entrepreneur
Stay Young Sports Equipment Ltd
07.2020 - 08.2022
Asia University
Bachelor of Arts from Department of Product Design