Jackie Song

• Deputy of Volkswagen Passenger Car Brand Marketing Director.
• Defining and delivering KPIs according to the position.
• Building, maintaining strategic and competitive brand image, presence; delivering marketing targets.
• Analyzing new car, CPO, and corporate buyers for defining target audience and planning market introductions, 360 marketing. (Ex. Introducing more than 10 brand-new cars into market and successfully create sales performance.)
• Advertising and managing ATL / BTL in brand and product launches.
• Managing campaigns, media investments, and product placements.
• Monitoring market development and competitors in 360 marketing.
• Performing individual task-related duties in accordance with the knowledge and experience of the position holder.
• Advising other people holding positions at VGT, its cooperating organizations upon request and in consultation with the appropriate people responsible.
• Established strong relationships by integrating with colleagues and agencies, ensuring long-term partnerships and business performance.

• Analyzing new car, aftersales buyers for defining target audience and planning market introductions.
• Advertising and managing ATL / BTL in branding / new product launches / aftersales seasonal campaigns.
• Managing campaigns, media investments, product placements and retail communication.
• Monitoring market development and competitors in 360 marketing.
• Host press conference, of new product launch / Auto Show / Track Day (CRM event) / Dealer Event / Brand CSR Event.
• Closely co-work with cross-functional teams and agencies to deliver successful product launches on time and within budget.

• 2002 – 2003: ETTV (EBC) News Station, Crime & Social Stories, Reporter.
• 2003 – 2004: ETTV (EBC) News Station, Industry/Business Stories, Reporter / Anchor.
• 2004 – 2005: ETTV (EBC) News Station, Entertainment Stories, Reporter / Anchor.
• 2005 – 2007: ETTV (EBC) News Station, Lifestyle Stories,

Reporter / Supervisor / Anchor