JAKE HSIEH
Chief Operating Officer / Chief Business Officer
Taipei
Summary
Senior operations and business leader with extensive COO-level responsibility across retail-driven consumer businesses, including sports, golf, and lifestyle brands in Greater China and Southeast Asia. Proven in stabilizing founder-led, fast-scaling organizations by rebuilding operating systems, inventory discipline, financial governance, and cross-functional execution across product, merchandising, retail, wholesale, eCommerce, and overseas markets. Brings strong P&L ownership experience developed in both retail and other high-complexity consumer-facing environments, enabling scalable growth with control and profitability.
Overview
16
16
years of professional experience
4
4
Languages
Work History
General Manager / Director – Corporate Services Operations
Travel Connect / Swire Group–Affiliated TMC
- Held full P&L ownership, accountable for revenue mix, gross margin control, operating cost structure, and cash-flow performance.
- Led budgeting, pricing governance, cost optimization, and supplier negotiations in a high-complexity, low-margin operating environment.
- Managed enterprise-level clients as senior escalation point for commercial terms and service recovery.
- Built cross-functional operating teams with clear accountability and execution cadence.
Commercial & Channel Operations
NIKE Golf Taiwan
- Supported wholesale and retail channel execution, distributor coordination, and market-level commercial operations within a global sports brand.
Regional Commercial & Market Operations
PRINCE Asia Pacific
- Supported Asia Pacific–level commercial and market operations for an international sports brand, working across distributor coordination, regional alignment, and multi-market execution.
Chief Sales & Operations Director (COO-level Responsibility)
EMERS Group
01.2021 - 01.2024
- Acted as de facto COO, partnering directly with the Chairman & CEO to stabilize operations during rapid multi-brand expansion.
- Led retail-driven operational governance, covering merchandising, OTB planning, inventory turnover, pricing discipline, and cash-flow predictability.
- Rebuilt cross-channel execution across retail, wholesale, and eCommerce, resolving long-standing pricing and inventory conflicts.
- Oversaw operational setup and governance of ~25 retail stores, including SOPs, team structure, and performance rhythm.
- Led ERP redesign to align operational reality with reporting transparency and internal control requirements.
- Took full operational responsibility for Greater China retail and omnichannel businesses (NIKE Golf, G/FORE, PAYNTR), and managed Vietnam / Southeast Asia market operations.
- Served as Brand Lead for G/FORE, one of the group’s highest-revenue lifestyle brands.
General Manager, Smart Travel Platform
BUBBOE Corporation
01.2016 - 01.2018
- Led business strategy and operations for a consumer-facing digital platform, managing multi-market deployment and large-scale event execution.
Market Manager, Greater China
Tourism Authority of Thailand (TAT)
01.2008 - 01.2013
- Led Greater China market coordination, managing government, airline, travel trade, and media partnerships with KPI accountability.
Education
MBA - Business Administration And Management
National Sun Yat-sen University
Kaohsiung City, Taiwan 04.2001 -
Skills
- Retail & Consumer Business Operations
- P&L Ownership & Financial Governance
- Inventory Strategy, OTB & Margin Control
- Omnichannel Execution (Retail / Wholesale / eCommerce)
- ERP, Process Design & Internal Control
- Multi-Brand Portfolio Management
- Greater China & SEA Market Operations
- Operations management
- Customer relationship management
- Team leadership
- Project management
POSITIONING STATEMENT
“My career has consistently focused on consumer-facing operations, retail execution, and P&L discipline—regardless of industry label.”
Timeline
Chief Sales & Operations Director (COO-level Responsibility)
EMERS Group
01.2021 - 01.2024
General Manager, Smart Travel Platform
BUBBOE Corporation
01.2016 - 01.2018
Market Manager, Greater China
Tourism Authority of Thailand (TAT)
01.2008 - 01.2013
MBA - Business Administration And Management
National Sun Yat-sen University
04.2001 -
General Manager / Director – Corporate Services Operations
Travel Connect / Swire Group–Affiliated TMC
Commercial & Channel Operations
NIKE Golf Taiwan
Regional Commercial & Market Operations
PRINCE Asia Pacific