Jasmine Wang
Department Leader
New Taipei City
Summary
Strategic marketing leader with 17 years of experience in automotive and retail sectors, specializing in integrated marketing, full-funnel media strategy, and digital platform growth. Expertise in developing scalable marketing assets, managing media partnerships, and driving cross-functional initiatives. Skilled in leveraging AI tools for enhanced marketing planning, content development, and customer insights.
Overview
2
2
Languages
17
17
years of professional experience
Work History
Integrated Marketing Manager
TOYOTA
01.2011 - Current
- Lead integrated marketing strategy across brand, digital, paid/owned/earned media, events, and channel resources to strengthen brand equity and customer engagement.
- Manage full-funnel media strategy and partner coordination, optimizing media mix, communication effectiveness, and campaign execution quality.
- Built TOYOTA-owned media and digital business assets, including Facebook and LINE platforms, and drove abc Good Car from platform creation to affiliated business development with annual revenue in the tens of millions.
- Oversee major brand and corporate events, managing strategy, budget, vendors, executive stakeholders, and on-site delivery.
Nationwide Loyalty Campaign Lead
7-ELEVEN Taiwan
01.2009 - 01.2011
- Led nationwide loyalty stamp campaigns across 7-ELEVEN stores, integrating merchandise, retail channels, promotion mechanics, and consumer communication to drive customer engagement.
- Coordinated internal teams and external partners to execute large-scale retail promotions, ensuring seamless transition from planning to in-store implementation.
Education
M.A. - Digital Media
University of Washington
USA12-2008
B.A. - Radio & Television
National Chengchi University
Taiwan06-2006
Skills
Integrated marketing
Digital Marketing Strategy
Campaign management
Product marketing
Creative direction
Marketing analytics
CRM management
Media planning
Selected Business Impact | 代表性商業成果
- Built and scaled TOYOTA-owned media assets, including a million-follower Facebook community and LINE Official Account, strengthening direct customer engagement.
- Developed abccar from an internal digital platform into Hotai Connected, an new affiliated company with annual revenue in the tens of millions.
- Led major TOYOTA brand and corporate campaigns and events, helping the brand achieve Taiwan’s No. 1 annual sales ranking every year, drive +10% revenue growth, and win multiple domestic and international marketing awards, including Yahoo, Facebook, YouTube, and Golden Finger Awards.
- Led 7-ELEVEN’s group-wide flagship retail marketing campaign, one of the most important storewide sales-driving initiatives, delivering +25% store traffic, +20% average transaction value, and +22% total group revenue growth.
Timeline
Integrated Marketing Manager
TOYOTA
01.2011 - Current
Nationwide Loyalty Campaign Lead
7-ELEVEN Taiwan
01.2009 - 01.2011
M.A. - Digital Media
University of Washington
B.A. - Radio & Television
National Chengchi University