Jay Gaddi
Senior Director - Content
Taipei
Summary
Experienced Creative Marketing Director with a proven track record in digital and traditional marketing campaigns, including social media, influencer, production, and event planning. Skilled in crafting and executing comprehensive marketing strategies aligned with business goals. Utilizes data-driven insights and creative approaches to drive brand recognition and enhance customer engagement. Demonstrated success in leading cross-functional teams to deliver impactful marketing campaigns and achieve measurable results.
Overview
17
17
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Senior Director - Content
Mindshare / GroupM
01.2017 - 01.2025
Manager (2017-2018)
Associate Director (2018-2021)
Director (2021-2023)
Senior Director (2023-2025)
- Led Content+ - Mindshare's bespoke creative and communications business unit building content business and creating opportunities through data-led planning.
- Devised annual marketing plans and communication strategies for clients as needed through researching trends in media, industry, and competitors while considering budget and product pacing.
- Developed strong relationships with key industry partners across multiple disciplines including media, KOL/influencer, PR, video/tv/music production, website, social media, event, in order to drive new growth opportunities.
- Created multiple creative "Big Ideas" and communication strategies for proposals and pitches which resulted multiple wins.
- Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
- Mentored team members, fostering professional development within the organization while growing the company's content business.
- Clients: Nike, L'Oréal, Pernod-Ricard, Brand's-Suntory, Moët-Hennessy, Lindt, Brown-Forman, Ford, Subway, Dyson, Foodpanda, Lay's, Doritos, Jack Daniel's, Aeolus Robotics, Lalamove, Zespri, OURSONG (NFT)
Digital Marketing & PR Manager
DDG
01.2016 - 01.2017
- Developed leads and business opportunities for DDG's PR and marketing business unit
- Planned, produced executed social media strategies for international audiences focusing on Meta and X.
- Oversaw and optimized targeted digital advertising campaigns based on identified trends and gained insights
- Prepared and presented detailed reports to internal/external stakeholders
- Mentored junior specialists and provide training to assistants
- Clients: Taipei City Government: Department of Cultural Affairs, Taiwan Design Center, World Design Capital 2016, World Design Organization, Golden Pin Design Award, Seed Design
Independent Marketing Consultant
Freelanceer
01.2014 - 01.2015
- General marketing consulting services
Owner
Funkoo Restaurant
01.2014 - 01.2015
- Brand and Customer Marketing & Operations
Marketing and Sales Manager
Quoc Cycling Shoes
01.2014 - 01.2015
- Increased brand visibility by implementing strategic marketing campaigns and sales initiatives.
Marketing and Sales Manager
Etasis Electroncis Corp.
01.2014 - 01.2015
- Led overhaul and development of digital marketing including website, PR, and Social Media
Administrative Manager & Lecturer
National Cheng Kung University
01.2008 - 01.2012
- Helped the department with Re-branding and to achieve international Accreditation while overseeing the management of over 50 student staff
Lecture Topic: Effective communication and presentations
Education
Masters of Businss Administration - Marketing & Strategy
National Cheng Kung University
Bachelor of Science - Computer Science
University of Western Ontario
01.1999 - 01.2004
Skills
Collaborative leadership
Locations
- Tainan, Taiwan
- Taipei, Taiwan
- Hong Kong
- London, Canada
Selected Works
- Start You Day Campaign, Brands x foodpanda, Co-branding, sampling, 28k samples delivered, ↑63% new users, ↑87% purchase intent
- Hello World CES Launch, Aeolus Robotics, Marketing, media & PR, News coverage from major US publications including Mashable, Tech Crunch, the Washington Post, Fast Company, The Verge, +7 billion impressions
- Nike REACT House of Go, Nike, OOH pop-up, Created a pop-up experience where consumers were able to discover features of the shoe through use of the 5 senses
- #YOUCANTSTOPSPORTS, Nike, Influencer, media amplification, 7-days, 34 influencers, 700k+ views, 6.5x above average engagement rates
- Subway LINE CRM, Subway, CRM, UI/UX, digital integration, 15,000+ coupon downloads and a 12% conversion rate over 30 days
- Subsessions, Subway, Celebrity, product placement, live-stream, 33m impressions, CTA 0.15% (double benchmark), 1.1m song streams
- Breathe Easy, Dyson, Influencer, Achieved 2.3m+ organic reach, +70k engagements
- Nike React Quest, Nike, Video game integration, influencer, Played by Over 98% of Identity V players in Taiwan, 99+ million in overall impressions
Thought leadership
Brain Magazine: Experience Innovation - June 2024
Topic: Elevating Brands to the the Experience Economy
DigiAsia : Web3 Rhapsody - November 2022
Topic: Are Brands ready for Web 3.0 - Applications and Use cases
Timeline
Senior Director - Content
Mindshare / GroupM
01.2017 - 01.2025
Digital Marketing & PR Manager
DDG
01.2016 - 01.2017
Independent Marketing Consultant
Freelanceer
01.2014 - 01.2015
Owner
Funkoo Restaurant
01.2014 - 01.2015
Marketing and Sales Manager
Quoc Cycling Shoes
01.2014 - 01.2015
Marketing and Sales Manager
Etasis Electroncis Corp.
01.2014 - 01.2015
Administrative Manager & Lecturer
National Cheng Kung University
01.2008 - 01.2012
Bachelor of Science - Computer Science
University of Western Ontario
01.1999 - 01.2004
Masters of Businss Administration - Marketing & Strategy
National Cheng Kung University
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