Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Jeffery Cheng

Senior Business Executive| Strategic Investor| Martech & Ad Tech Expert| AI & Cloud Services consultant| ex-Yahoo! ex-Adobe exCriteo
Taipei City

Summary

I have solid leadership experience with successfully managing regional office with initialing GTM strategies as well as serving the sales accounts of well known companies such as Aliexpress, NBA, Coca-Cola, P&G, Adidas, Unilever, ELCA, L'Oréal, McDonalds, Pepsi, Yum! in Greater China region by providing digital transforming strategies, ad tech & Martech solutions.

Marketing leader with comprehensive experience driving impactful campaigns and strategies. Skilled in digital marketing, brand management, and market analysis. Strong focus on team collaboration and delivering measurable results. Adaptable and reliable, excelling in fast-paced, dynamic environments.

Overview

28
years of professional experience
5
years of post-secondary education

Work History

Nextlink Technology

Head of Marketing Ops Center & Special Assistant to CEO
01.2024 - Current

Job overview

  • Leading the Customer Success and Marketing Excellence teams to provide Branding, GTM strategies, Account Management planning as well as Cross-Functional collaboration across the regions to boost the business in every aspect
  • Orchestrating strategic campaigns, optimizing cross-functional collaboration, and championing data-driven decisions; Transforming ideas into impactful initiatives, drive efficiency and effectiveness in marketing
  • With a dedicated focus on customer success, leading teams to enhance engagement and satisfaction
  • Expertise includes account planning, leveraging cutting-edge technologies, and ensuring seamless integration with sales
  • Responsible for corporate projects and strategic planning, reporting directly to the CEO

Nextlink Technology

Senior Director & Special Assistant to CEO, Corporate Strategy | CEO Office
08.2023 - Current

Job overview

  • My responsibilities include overseeing the cloud services department within an organization
  • Involving developing and executing cloud strategies and ensuring the successful implementation of cloud-based solutions
  • Collaborating with other departments, and driving innovation and efficiency in cloud-related initiatives
  • Additionally, involving in budgeting, resource allocation, and ensuring compliance with industry standards and best practices

SAMOA DRINKS VENTURE LIMITED

Strategic Investor ｜Executive Consultant ,Omnichannel
10.2022 - Current

Job overview

  • Work with internal and external partners to develop insights and actionable recommendations to drive new, sustainable business opportunities and build organizational capability through continuous improvement
  • Provide leadership, strategic direction and Investment opportunities in digital marketing, ecommerce, omnichannel services and more

data.ai

Country Director, Greater China
05.2021 - 07.2022

Job overview

  • Responsible for all business operations, process, team structure and strategic planning in the region
  • Working with leadership team to formulate a clear business plan, incorporating business and market insights, analysis, budgeting and operational planning
  • Input into strategic decisions such as customer segmentation, Product GTM and sales strategies, align with APAC and global teams to ensure consistency across the group
  • Be instrumental in creating and implementing the strategy for entering into new industry and driving business growth
  • Drive the development and execution of business operating models to achieve sales revenue target and employee retention

Criteo

Managing Director , Greater China
06.2020 - 02.2021

Job overview

  • Steered Criteo's business strategy for Greater China region, driving continued growth and building on the company's current portfolio of customers
  • Overall responsibility for the P&L in the region

Criteo

Managing Director, China
07.2018 - 06.2020

Job overview

  • A thought Leader provides growth strategy, market insights to identify business focus and lead the team to deploy and execute all business operations in China
  • A cross functional communicator to Work with teams to come out product strategies, trade marketing plans and strategic partnership programs to fortify existing client and partner relationships and develop new opportunities as well in the market
  • Overall responsibility for the P&L in the region

Adobe

Managing Director, Greater China | Adobe Advertising Cloud
11.2016 - 04.2018

Job overview

  • TubeMogul was acquired by Adobe systems in Nov
  • 2016 and became Adobe Advertising Cloud from March 2017
  • Supervised teams across Shanghai & Chengdu offices to quick learn and fully incorporate with Adobe sales teams to deploy Adobe Experience Cloud solutions and trade marketing strategies in the region
  • Successful launched global social media advertising and local PMP (Private Market Place) programs to help brands to plan, buy, measure and optimize global advertising campaigns in 1 single platform

TubeMogul, Inc.

Managing Director, Greater China
10.2015 - 11.2016

Job overview

  • Company Overview: Acquired by Adobe
  • Built and supervised commercial and ops teams from scratch across Shanghai & Chengdu offices to understand local market needs and developed biz & marketing strategies to cooperate with all BUs and strategic partners to localize products & services and to drive sales revenue in the region with delivering significant biz rev
  • Growth in 1st year
  • Developed cross border biz solutions to help local brands to access manage and optimize Facebook and Snapchat campaigns in 1 single platform
  • Provided programmatic advertising solutions with targeting strategy and data analysis to help brands to get significant results in terms of quality of video ad delivery, brand lift measurement, audience verification and brand safety
  • TubeMogul was acquired by Adobe Systems in Nov
  • 2016 and became Adobe Advertising Cloud in March 2017
  • Acquired by Adobe

Touchmedia

Vice President of Marketing
06.2014 - 09.2015

Job overview

  • In charge of biz strategy, brand, product marketing and sales solutions to help company transforms to digital world
  • Supervised Teams across Beijing, Shanghai and Guang Zhou offices with 20 marketing specialists to Plan and Execute Brand, Product, Trade Marketing events and Market/Consumer Research
  • Built New Biz Models with connecting Mobile Technologies to transform passengers to users to increase engagement and preference
  • Integrated Sales and Marketing projects by Contents and Services to provide various sales programs for product monetization
  • Successful launched In-Taxi Charger service in Dec
  • 2014 to increase passengers engagement and to become Touchmedia fans by wechat integration
  • Got over 200% wechat fans growth and 500% positive sentiment growth on social media in 30 days; Helped sales team to come out a 'Charger Bulter' sponsor program as well to expand biz
  • Built first time ever O2O model in the world with teams by leveraging in-taxi media, mobile phone connection and e-commerce platform (Yi Hao Dian) to drive passenger to ready to buy consumer in March 2015; Got outstanding result in first 4 weeks with over 30% conversion rate!
  • Be a showcase in Mobile Maestros Workshop Challenge by Nishtha Mehta| CollabCentral at ad:china 2015
  • Initialed dual screen research program in May 2015 by leveraging existing poll service in touchmeida in-taxi screen and connecting to mobile phone to allow taxi passengers to not only participate but also can see instant voting result contributed by other passengers and can share with friends by wechat; The results came with over 10,000 participants in first 14 days without any incentives! and help company can get 1st hand passenger insight quickly and constantly for following communication programs

Ogilvy

National Head of social
02.2013 - 12.2013

Job overview

  • Charged with consolidating O&M's social media offerings in China, building thought leadership and expanding the agency's business in the dynamic and crucial battleground of social media
  • Leading social initiatives for clients to build their brands and businesses
  • Quick Built Shanghai team and 'social pool' work force by leveraging each discipline talents to provide efficient social media strategies to clients
  • Led teams for Unilever: Dove born beautiful and Kimberly-Clark: Huggles social media campaigns, both have shortlisted 2013 Greater China Effile Awards

Renren Inc

General Manager of East China Office
02.2009 - 10.2012

Job overview

  • Managed & supervised daily business operations of east china office (total staffs: 70 people)
  • Led teams to provide SNS marketing solutions to advertisers in Eastern china region
  • Helped teams to plan biz strategies & people management
  • Well planned and cooperated with China Merchants Bank(招商银行） for co-branding credit card project in China in 2011 (the 1st credit card with SNS element in the world); came out over 100,000 applies in 2 months which promoting both brands awareness successfully online and offline
  • Co-worked with McDonalds China for 'Jian Mian Ba ！' event in 2009 and 2010, successful leveraged SNS features and McDonalds offline channels power to make a big Buzz in the market and also helped McDonalds' Ad Agency~ TBWA won Gold awards at 2009 China Effies and 2009 Digital Media Award in Asia-Pacific region and Dream team award at China international advertising festival in 2010
  • Helped east china office to achieve over 80% Ad sales Rev
  • Growth YoY, and to be the most outstanding branch office in the company from 2010 to 2012

Yahoo

Group Account Director
01.2007 - 02.2009

Job overview

  • Supervised a 'CPG 30' team with 12 people in 2007 to take care CPG Top 30 clients' (Such as P&G, Unilever, Coca-Cola…) online marketing demands by providing digital creative /engagement campaign ideas and brand strategies; the greatest achievement was successful helped P&G to launch an online event for Pringles' new flavor, the result was not only increased brand awareness and great offline sales but also helped P&G Taiwan to win the 2007 P&G Global Marketing Award
  • The SWAT team's goal was gaining 100% revenue growth against 2006 figures; in the end of 2007 we achieved 103% growth (YoY) and had close relationship with these distinguish clients
  • Managed CPG online advertising business in 2008, (Team members: 15 people), kept showing outstanding performance by successfully educating CPG clients to do online social marketing and search marketing, the result was amazing with 20% growth in Wretch.cc (無名小站) advertising business and 54% revenue growth in search marketing in 1st quarter, compared with same period of 2007

Yahoo

Account Director
01.2005 - 12.2006

Job overview

  • Led a team (4 team members) to develop finance and E-commerce industries by providing digital marketing solutions
  • Co-worked with Trade marketing team and research house to educate market about online marketing is not only about clicks but also helps Brand awareness and preference

Yahoo

Sales Manager
02.2001 - 12.2004

Job overview

  • Took care of EC and finance industries biz development, initialed an integration program with Taiwan Securities (台证证券）to build online stock trade platform in Yahoo! Taiwan Stock property based on online user's behavior
  • Launched in 2001 and generated over US $65M of online trading per month
  • Yahoo! Stock became a Top 20 revenue generator for Taiwan Securities, trading more than most physical branch offices while minimizing overheads
  • Helped Payeasy to start their E-commerce by providing online marketing suggestions in 2002, successfully built up Nul's (牛尔) reputation in 2003 and made Payeasy become a top 3 EC companies in Taiwan

遠見天下文化事業群

Account Manager
02.1997 - 02.2001

Job overview

  • Managed sales accounts for pharmaceutical and real estate industries, created Healthy Care program to attract new clients, and improve existing clients Ad spending
  • Grab Real Estate industry's branding budget by designing an editorial format, successfully developed Taichung & Kaohsiung advertising business
  • Successfully promoted and brokered business investment deals for national commerce & industry branches for their overseas divisions

Education

China University of Science and Technology

Bachelor's degree from electrical engineering
01.1989 - 01.1994

University Overview

  • Chief of Basketball and Rock n Roll clubs
  • Small Forward of Colleague Basketball team
  • Composer of cheerleader competition

Taipei Municipal Zhongzheng Junior High School

University Overview

Skills

Customer segmentation

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Timeline

Head of Marketing Ops Center & Special Assistant to CEO
Nextlink Technology
01.2024 - Current
Senior Director & Special Assistant to CEO, Corporate Strategy | CEO Office
Nextlink Technology
08.2023 - Current
Strategic Investor ｜Executive Consultant ,Omnichannel
SAMOA DRINKS VENTURE LIMITED
10.2022 - Current
Country Director, Greater China
data.ai
05.2021 - 07.2022
Managing Director , Greater China
Criteo
06.2020 - 02.2021
Managing Director, China
Criteo
07.2018 - 06.2020
Managing Director, Greater China | Adobe Advertising Cloud
Adobe
11.2016 - 04.2018
Managing Director, Greater China
TubeMogul, Inc.
10.2015 - 11.2016
Vice President of Marketing
Touchmedia
06.2014 - 09.2015
National Head of social
Ogilvy
02.2013 - 12.2013
General Manager of East China Office
Renren Inc
02.2009 - 10.2012
Group Account Director
Yahoo
01.2007 - 02.2009
Account Director
Yahoo
01.2005 - 12.2006
Sales Manager
Yahoo
02.2001 - 12.2004
Account Manager
遠見天下文化事業群
02.1997 - 02.2001
China University of Science and Technology
Bachelor's degree from electrical engineering
01.1989 - 01.1994
Taipei Municipal Zhongzheng Junior High School

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Jeffery ChengSenior Business Executive| Strategic Investor| Martech & Ad Tech Expert| AI & Cloud Services consultant| ex-Yahoo! ex-Adobe exCriteo