Data Analysis / Business Analysis / Data Engineering
Taipei City
Overview
7
7
years of professional experience
5
5
years of post-secondary education
Work History
Data Analyst
Binance
11.2021 - Current
Led comprehensive market analysis for Asia and South America regions, managing end-to-end projects from data layer building, ETL, to business analysis.
Managed and coordinated projects across 10+ countries, collaborating with 20+ stakeholders, and overseeing 100+ data analysis requests.
Led Japan market user migration and compliance project from data projection, market impact analysis to product alter system.
Optimized and customized user conversion funnel data structures, adapting to regional markets and providing actionable insights.
Business Intelligence
Shopee Taiwan
9 2020 - 10.2021
Responsible for Shopee livestream and Feed's data analysis and report.
Optimized data support process by internal tool and python to decrease 60% of data request.
Established Shopee Express shops location optimization and marketing business analysis.
Senior Operations Specialist - Fraud & Spend
Uber
02.2019 - 05.2020
Analyzed driver's earning and supply allocation to plan driver incentive to maximize driver's earning and deliver best rider experience.
Built fraud detection processes and monitor fraud activities in Taiwan to save 50% operating time and reduce 30% fraud cases by optimizing operational processes and building automatic detection flows.
Assisted trip's fare optimization and testing in south of Taiwan.
Operations Specialist - City Operations
Uber, Kaohsiung & Taichung
09.2017 - 01.2019
Localized central operational projects to convert 600+ drivers and increase driver's satisfaction up to 4.2 in Kaohsiung city, including driver engagement activities, driver referral program, driver incentive planning and driver supply monitoring.
Led 3 members in Kaohsiung driver service center to get new drivers on-board and solve drivers' issues to increase driver satisfaction of service center to 4.8 / 5.
Initiated rider pick-up locations optimization project in Taichung and Kaohsiung to decrease rider's waiting time by 20%.
Optimized SQL of driver face ID detection safety project to save operation time by 30%.)
Education
National Sun Yat-Sen University, Bachelor of Business Administration