Jessica Tai

• Responsible for ATT Shinyi store's promotion and marketing execution.
• Collect sales campaign data on market competitors.
• Gather and analyze information on customer needs and preferences, as well as demographics and buying habits, with the goal of designing sales promotion to increase sales turnover.
• Write closing reports on every sales promotion/event held.
• Develop and execute marketing initiatives to appeal to target audience using appropriate channels such as e-dm, corporate website and phone text msg.
• Cross industry coorperation to execute successful events.
• Create annual marketing plans and budget.
• Collaborate with brands to create gifts for store promotion.

• Sole communicator between ATT & Mango Spain.
• In charge of opening ten standalone and mall stores in a period of two years.
• Participate in leasing condition negotiation.
• Disucss with Spain interior designer on each project, predict sales in order to categorise shop class, as this determines on investment budget and merchandise purchasing budget,
• Attend meeting in Spain, on behalf of ATT to negotiate business terms.
• Participate and assist buying team to purchase four times a year to Spain.
• Make sure the merchandise, shop fixture are ordered correctly, and. shipped on schedule to Taiwan.
• Make sure new shop was opened on schedule.

1. Act as an COO in one of the group's company.

• Design and implement business strategies.
• Set goals, annual budget, and sales predictions for performance and growth.
• Oversee daily operations and the work of executives (IT, Marketing, Sales, Finance etc.).
• Based on past experiences, forsee problems before it arise, and execute solving problems when it arise.
• Lead employees to encourage maximum performance and dedication as well as create strong team spirit.
• Evaluate opportunities by analyzing and interpreting data and market research.
• Submit reports to the Chairman in all matters of importance on weekly basis.
• In charge and participate in new expansion project.
• Manage relationships with landlords/ tenants.

2. Act on behalf of the chairman:

• Supervise, lead, negotiate and act as the middle man in various of the company's self owned brands and join venture companies
• Make sure all brands proceed according to time schedule.
• Coordinate with HQ marketing dept on the opening promotion strategies of each brand,
• Make decisions on behalf of the Chairman, based on his vision and principles for the brands.
• Report to the Chairman of serious problems or strategic decisions to be made.

3. Execute and complete all duties passed down by the Chairman, not only but includes:

• Oversee all shopping malls daily operation, pointing out problems missed by mall COO, submit written documents directly to the Chairman.
• Raise awareness to the Chairman of new market threats or weaknesses of the company.

• Find out the core problems of the mall, propose adjustments, plans and procedures. problems of the mall, propose adjustments, plans and procedures.
• Solve legal contract issues with tenants, construction firms, and close whatever was unresolved. issues with tenants, construction firms, and close whatever was unresolved.
• Re-evaluate ATT E Life's market positioning and tenant suitability.
• Propose new marketing plans and cross industry corporation to bringing in more custom flow.plans and cross industry corporation to bringing in more custom flow.
• Oversee daily running of the mall, make decisions to problems.
• Re-structure organisation chart. Recruit head of different departments, train, and lead. organisation chart. Recruit head of different departments, train, and lead.
• Work closely with finance, IT, marketing, general affairs, operation and customer service dept to ensure high efficiency and smooth running of the mall.
• Forge strategic partnerships and relationships with tenants and all other professional business relationships.
• Foster a growth oriented, positive and encouraging environment while keeping employees and management accountable to company policies, procedures and guidelines.

• Participate in new Taoyuan shopping centre project.
• Re-position Taoyuan project to suit local market.
• Negotiate leasing terms with landlord/tenants.
• Oversee daily running of the shops & shopping centre.
• Work closely with finance, IT, marketing, general affairs, operation and customer service dept to ensure high efficiency and smooth running of the mall.
• Forge strategic partnerships and relationships with tenants and all other professional business relationships.
• Foster a growth oriented, positive and encouraging environment while keeping employees and management accountable to company policies, procedures and guidelines.

• Overseeing daily business operations and report back to COO.
• Execute and implementing growth strategies.
• Training low-level managers and staff.
• Managing budgets.
• Improving revenue.
• Hiring employees.
• Evaluating employee performance and productivity.
• Analyzing accounting and financial data for the COO.
• Negotiating leasing terms with tenants,

• Am responsible for ensuring the effective day to day operation of the Café ,
• Recruiting, training and supervising staff.
• Stock management, budget control.
• Preparing high quality handmade cuisins, desserts and espresso coffee.
• Organising private venues, such as company, dinner, birthday parties. etc,
• Discuss and make menu adjustments to maintain and increase customer flow.
• Increase income by introducing easy to purchase goods, such as handmade goods, homeware, etc