Jia Jia (Anna) Wang
Customer Experience Designer
Taipei
Summary
Objective customer experience design leader with demonstrated success in leveraging service design programs. Knowledgeable about regulatory requirements and successful strategies for maintaining optimal controls. Well-organized, proactive and adaptable to changing markets.
Overview
8
8
years of professional experience
4
4
Certifications
Work History
Assistant Vice President
Taipei Fubon Commercial Bank Co., Ltd.
04.2021 - Current
- Increase overall cross-channel customer experience and satisfaction by analyzing existing service systems and recommending improvements in line with best practices.
- Improve Taiwan's financial services, establish a sustainable environment, and promote financial equality through socially responsible investments and the provision of open-source technology that breaks through industry competition culture.
- Awards Record:
1. (Global) 2024 Service Design Award Finalist
2. (Global) 2023 Asia Pacific Innovation Partnership Award Winner
3. (Local) 2023/2024 Contribution to Financial Education Award Winner
UX and UI Designer /Senior Project Manager
TAITRA (Taiwan External Trade Development Council)
07.2018 - 04.2021
- Managed internal digital transformation projects simultaneously, ensuring timely delivery within budget constraints.
- Analyzed user behavior and feedback to optimize external marketing websites to create an easier approach for Taiwanese to collect exhibition data worldwide.
Qualitative Research Executive
Kantar Millward Brown
04.2017 - 07.2018
- Completed numerous research projects using a range of UX methodologies, including focus group discussions, in-home visits, in-depth interviews, and behavior tracking.
- Help customers with product/service concept test, TVC test, usage and attitude test, shopper study, and new product/service development.
- Serviced clients in FMCG, mobiles, durables, entertainment, and e-commerce industries.
Education
Minor of Design Business & Strategy -
Copenhagen Business School, Denmark
Denmark 04.2001 -
Master of International Business -
Soochow University
Taipei, Taiwan 04.2001 -
Skills
Customer experience research and design
Consulting
Operations Management
Project Management
Certification
Visual Elements of User Interface Design, California Institute of the Arts
Languages
Chinese (Mandarin)
Native language
English
Proficient
C2
Japanese
Intermediate
B1
Audit Qualification
1. ISO 27701:2019 Privacy Information Management System Lead Auditor
2. ISO 14067 Carbon footprint Accounting & Sustainability Auditor
Timeline
Assistant Vice President
Taipei Fubon Commercial Bank Co., Ltd.
04.2021 - Current
Visual Elements of User Interface Design, California Institute of the Arts
12-2020
Customer Analytics, Wharton School of the University of Pennsylvania
12-2020
Digital Transformation : Leading People, Data and Technology, University of California, Berkeley, Haas School of Business
12-2019
UX and UI Designer /Senior Project Manager
TAITRA (Taiwan External Trade Development Council)
07.2018 - 04.2021
Qualitative Research Executive
Kantar Millward Brown
04.2017 - 07.2018
Dale Carnegie Training
12-2008
Minor of Design Business & Strategy -
Copenhagen Business School, Denmark
04.2001 -
Master of International Business -
Soochow University
04.2001 -
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