Jojo Mu

• Assist clients in entering the Chinese market with their new products through localized product naming, slogan creation, A/B testing, campaign brainstorming, product packaging, content localization, and optimizing product description pages for Chinese e-commerce platforms.
• Managing, planning, and creating content for clients' social media platforms, including WeChat, Babytree, RedNote, and others.
• Collaborate with the UX team to craft engaging button labels, guides, and in-app poster copy for the client’s app, aiming to enhance user retention and boost product conversion rates.
• Writing PR news articles for client events.

Client: Nestle

• Participated in pitching for film and television projects by brainstorming and presenting well-structured marketing strategies, successfully securing new projects for the company.
• Enhanced discussions around clients' film, television, and entertainment projects by collaborating with KOLs, creating engaging online contents, and executing impactful content distribution.