Josephine Hsieh

Focused Sales Manager committed to motivating others and offering extensive knowledge penetrating new territories and promoting product lines. Highly effective mentor driven to assess individual and group performance to implement improvements and set goals. Determined individual with background in establishing and nurturing lucrative partnerships.

EMBA Article : The Study on the Sales & Marketing Competitive Analysis for Analog IC Semiconductor after M & A – The case Study for A Company.

類比 IC 半導體公司購併後競爭優勢分析 https://hdl.handle.net/11296/8279ay

In recent years, there have been more and more cases of mergers among large-scale
semiconductor companies. Along with the advent of the 5G era and the development
trend of driverless cars, the demand for Internet of Things (IoT) has driven the global
industry pulse, good user experience, and the need for connection. Analog/wireless
analog technologies, embedded vision, power management, sensors/MEMS, security
components, and even microcontrollers (MCUs), analog ICs play a very important role
here, but the threshold of analog technology entry more than a few digits, it takes a long
period of experience to accumulate, so mergers and acquisitions have become a way for
companies to acquire rapid key technologies, and they have also developed the trend of
being bigger and larger. Under the enormous pressure that companies must control
product costs, increasing investment in R&D is a risky proposition. From the point of
view of general administrative expenditures, there is a huge combination of transaction
consolidation that can be used for R&D expenses.
The analysis found that the case company as a whole did indeed use the 1+1>2
integration effect of mergers and acquisitions, which is worth referring to other
companies. However, there is room for improvement and progress. Especially in the
synergy of human resources and culture combined together as one company.