KAIHSIN MA
Marketing Supervisor
Taipei
Summary
Elevated to Marketing Supervisor at Dior, I spearheaded innovative makeup product launches and strategic marketing campaigns, significantly enhancing brand awareness among younger demographics. Skilled in planning events and campaigns to drive sales, market penetration, and customer engagement.
Overview
3
3
years of professional experience
Work History
Marketing Supervisor
Dior
07.2023 - Current
- Promoted to Marketing Supervisor in Jul 2023, assuming in makeup product launches and event strategies to enhance makeup recruitment and target younger demographics.
- Conducted regular competitor analysis to stay ahead of emerging trends and maintain competitive edge in marketplace.
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Collaborated with sales team members to develop targeted messaging that resonated with potential customers.
Marketing Executive
Dior
07.2022 - Current
- Promoted to Marketing Executive in July 2022, responsible for planning and executing activities of product launches and collaborating closely with all departments to craft innovative launch plans to maximize makeup performance.
- Planned and executed events and collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
- Analyzed market trends to identify new opportunities for Makeup to recruit new and approach young.
Marketing Assistant
Dior
04.2021 - Current
- In 2021, I joined Dior Beauty as Trade Marketing Assistant, responsible for executing activities related to Mday and Anniversary. At the end of 2021, I took on the responsibility for the Makeup category.
- Tracked marketing efforts to monitor results in real-time.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
Education
Master of Science - Project Management
Northeastern University
Boston 04.2001 -
Skills
Decision-Making
Marketing Analytics
Product Launches
Creative Direction
Event Planning
Competitive Analysis
Brand awareness understanding
Teamwork and Collaboration
Microsoft Office
Problem-Solving
Time Management
Multitasking Abilities
Timeline
Marketing Supervisor
Dior
07.2023 - Current
Marketing Executive
Dior
07.2022 - Current
Marketing Assistant
Dior
04.2021 - Current
Master of Science - Project Management
Northeastern University
04.2001 -
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