Kenneth Lin

• Demand Analysis: Research market trends, create and execute Samsung MX, CTV, DA home appliance roadshow POSM, and serve as QC and decision-maker. Analyze flagship store activities to devise beneficial strategies for the company.
• Project Development: Collaborate closely with the development team to control project progress; conduct feasibility assessments, function planning, specification writing, testing and acceptance, and execute project PM development.
• Performance Tracking: Monitor user feedback, data, and product performance, continuously operate the product, and plan for the next generation of products.
  
  Key Projects :
  
  2024 Samsung CES Galaxy S24 Ultra New Product Launch Distributor Conference: Planned new product launch activities for all stores nationwide. Direct sales performance: Exposure rate conversion increased by 21%, sales growth compared to 2023 increased by about 5%.
  Samsung CTV, DA, SSD, MNT Results: Successfully showcased new TVs at the Taipei World Trade Center home appliance exhibition. The on-site event flow was smooth, and sales data analysis showed significant growth. It was the highest customer satisfaction project for Samsung's home appliance department.
  
  Skills and Competencies:
  1. Project time and progress control
  2. Project planning and execution, scope management
  3. Negotiation skills
  4. Supplier search and selection execution
  5. Proposal and presentation skills
  6. Marketing material planning and execution

Retail channel development, operations management, product management, customer engagement, business development management, managing 10-50 people, agency channel, planning and operations management, marketing project management, cross-industry cooperation management and development.

• Business Development Management : Successfully negotiated the entry of the Israeli premium skincare brand GRATiAE into stores
• Retail Channel Development : Completed the entry and setup of the American brand TYMO in stores
• Operations Management : Successfully marketed and increased the performance of the French brand LE COUVENT by 25%
• Cross-Industry Cooperation Management and Development : Facilitated a successful cross-industry collaboration between the Swiss beauty brand VALMONT and the diamond jewelry brand HEART ON FIRE, increasing sales by 10%
• Enhancing Existing Brand Customer - SUQQU : Achieved a weekly sales growth of 25%, approximately 550,000 (average unit price 10,500)
  
  Skills and Competencies :
  - Counter and store reception and service needs
  - Sales target allocation and performance achievement
  - Handling customer complaints
  - Business or channel development
  - Product introduction and sales explanation
  - Writing performance and management reports

Performance target allocation and performance achievement also need improvement as business or pathway development and work performance of supervisors.