Summary
Overview
Work History
Education
Skills
Gaming Experience
Timeline
Generic

方 麒茹

1994/12/09
Taoyuan

Summary

I’m an eager language learner. It feels fulfilling using languages to communicate with different people. I enjoy putting thoughts and creativity into action, and the process of having potential collaborators and customers trust me and the company where I work. Always having fun when conceiving creative marketing ideas.

Overview

7
7
years of professional experience
4
4
years of post-secondary education

Work History

Social Media Manager

Ibiyaya
12.2020 - Current

Content Planning:

  • Research target audience to understand their interests in different topics and formats.
  • Develop social media content strategies, including text, images, and video content.
  • Propose ideas for video script concepts, collaborate with the team to determine shooting locations, characters, and storylines.
  • Promote and advertise content related to video script concepts on social media platforms to increase audience views and sharing rates.

Influencer Collaboration:

  • Identify and evaluate suitable opportunities for influencer collaborations, and negotiate collaboration details with them.
  • Negotiate collaboration terms and compensation to ensure that the collaborative projects align with the brand's positioning and goals.
  • Oversee the execution of collaborative projects to ensure that expected outcomes are achieved and maintain a positive working relationship.
  • Develop and execute SNS advertising strategies to achieve brand objectives.

META Advertisement

  • Select appropriate advertising formats and placement locations to maximize advertising effectiveness.
  • Monitor the performance of advertising placements, conduct effectiveness analysis, and make adjustments as necessary.

Sales and Marketing Specialist (Europe and the US)

MONTECH PC
03.2018 - 09.2020
  • Create contents on social media.
  • Cooperate with influencers and holding events.
  • Conceive marketing strategies.
  • Introduce products to distributors and end-users.
  • Enhance and maintain selling channels in European countries.
  • Attend international meeting to follow up sales performance and requirements from distributors.
  • Arrange publicity and promotion for upcoming product.
  • Translate product introduction into English, Spanish and Japanese.

Administrative Assistant

Heidelberg Instruments Mikrotechnik GmbH
10.2017 - 07.2018
  • Clerical paperwork.
  • Assist foreign colleagues with their business trip in English.
  • Attend international meeting and compile information into summary for supervisor.

Education

Bachelor of Tourism Studies - Hospitality And Tourism Management

National Taichung University of Science And Techno
Taichung
09.2013 - 06.2017

Skills

Marketing and promotions

English

Japanese

Spanish

Social Media Management

Influencer Relationship Management

Advertising Strategy Development

Gaming Experience

Thanks to my father, from retro games to popular online games, I play different kinds of video games since I was little.
When I was in college, I got to know a digital collectible card game called Hearthstone, after friended with live-streamer/E-sport player, I was their MOD on the Twitch channel.
I helped the player communicate with game publisher or event organizer from time to time.

Years ago, I was in Street Fighter community. I've been to official tournament in the US and Japan.
I replied Youtube comments which are from foreign players who had queries of gamebits and technical problems for live-streamer who didn't speak English.
When foreign communities asked for friendly match, I design promotion image to announce the live-stream.


In my previous job, I work for a gaming product manufacturer. One of my task is translating product from Chinese into English, Japanese and Spanish.
In terms of marketing, I reach out to well-known games live-streamers and players.

Once I worked with a modder to build a PC case with theme of Valorant.
Thanks to my boyfriend as a game developer, we discuss and play video games frequently, with that being said, I'm confident that I own sufficient experience in gaming field.

Timeline

Social Media Manager

Ibiyaya
12.2020 - Current

Sales and Marketing Specialist (Europe and the US)

MONTECH PC
03.2018 - 09.2020

Administrative Assistant

Heidelberg Instruments Mikrotechnik GmbH
10.2017 - 07.2018

Bachelor of Tourism Studies - Hospitality And Tourism Management

National Taichung University of Science And Techno
09.2013 - 06.2017
麒茹1994/12/09