Kitty Yang

• Manage official multilingual web site, such as contents, content management
  system, SEO, workflow.
• Analyzed competitor activity in the marketplace to inform adjustments in
  positioning, messaging, and promotional strategies.
• Developed and executed A/B testing strategies to optimize campaign
  performance.
• Improved page content, keyword relevancy, and branding to achieve search
  engine optimization goals.
• Collaborated with cross-functional teams to develop integrated marketing
  campaigns that effectively promoted products and services.
• Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
• Increased website traffic by developing and implementing a comprehensive
  SEO strategy.
• Maximized email marketing effectiveness by segmenting lists, personalizing
  content, and monitoring key performance indicators.
• Developed and implemented successful digital marketing campaigns to drive
  customer engagement and increase brand awareness.
• Optimized content strategy across multiple channels to support search engine
  rankings, brand recognition, and user engagement goals.
• Analyzed competitor activity in the marketplace to inform adjustments in
  positioning, messaging, and promotional strategies.

• Project management for global and multilingual websites
• System and architecture design for global and multilingual websites
  -Co-work with IT for Database and Server management
  -Co-work with IT for AWS and CDN management
  -Develop web pages with HTML/CSS/PHP/JavaScript
  -Design web images with Photoshop
• Develop and maintain Web content management system
• Plan online campaigns and user behavior analysis
• Web marketing team building
• Mentored team members to enhance professional development and accountability in the workplace.
• Supervised day-to-day operations to meet performance, quality, and service expectations.
• Recruited, interviewed, and hired employees and implemented a mentoring program to promote positive feedback and engagement.
• Reduced waste and pursued revenue development strategies to align the department with sales and profit targets.
• Developed detailed plans based on broad guidance and direction.
  Launched quality assurance practices for each phase of development
• Leveraged data and analytics to make informed decisions and drive business improvements.
• Defined clear targets and objectives and communicated to other team members.
• Successfully managed budgets and allocated resources to maximize productivity and profitability.
• Assisted in organizing and overseeing assignments to drive operational excellence.They planned, created, tested, and deployed system life cycle methodology to produce high-quality systems that meet and exceed customer expectations.
• Managed senior-level personnel working in marketing and sales capacities.

• Project management for 30 multilingual websites
• System and architecture design for 30 multilingual websites
  - System analysis
  - System design

- Infrastructure design

• SEO strategy for 30 multilingual websites
• Develop and maintain a Web content management system for 30 multilingual websites.
• User behavior analysis
• Plan online promotion or launch for new products, solutions, technology, and campaigns.
• Plan online promotions for events such as BBWF and MWC.
• Planned marketing initiatives and leveraged referral networks to promote business development.
• Monitored trends in social media, industry, and competitive landscape to create new material.
• Identified appropriate marketing channels and target customers for campaigns.
• We liaised between internal creative teams and agencies for branding ideas, graphic designs, and promotional materials.
• Collaborated closely with graphic designers, subject matter experts (SMEs), and technical staff to produce compliant, on-time proposals.
• We worked closely with the in-house design team to develop visuals for content.
• Met with vendors to assess products, inquire about services, and negotiate pricing.
• Updated customer database and generated lists and counts for direct marketing projects.
• Onboarded new team members and coached personnel in marketing tasks.
• Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
• Created customized marketing materials to increase product awareness.
• Confirmed confidential budget reports remained up-to-date for manager.
• Created and managed project plans, timelines, and budgets.
• Maintained database systems to track and analyze operational data.

• Project management for 30 multilingual websites
• Web content management for 30 multilingual websites
  - Co-work with IT for Database, Infrastructure and Server management
  - Develop web pages with HTML/CSS/PHP/JavaScript
  - Design web images with Photoshop
• Web traffic report and user behavior analysis
• Develop and maintain Web content management system
• Collateral material plan and production ( Both B to B Products and B to C products)
• Event and exhibition support
• Multimedia plan and production