Hi, I’m
Pei-Yu (Kyra) Cheng
Summary
Results-driven Brand Specialist with a proven track record of optimizing product performance and driving revenue growth within the e-commerce industry. Experienced in vendor management, data analysis, and strategic planning. Committed to delivering exceptional customer experiences and achieving business objectives.
Overview
11
years of professional experience
3
Languages
Work History
Amazon.
Brand Specialist
07.2022 - Current
Job overview
- Managed relationships with three vendors in the Beer, Wine, and Spirit categories, including the second largest vendor in these categories
- Utilized the five pillars (Availability, Selection, Conversion, Traffic, and Business Advice) to optimize vendors' products on the Amazon store
- Conducted weekly monitoring and reporting to vendors, identifying business pain points and providing strategic solutions.
- Analyzed performance metrics to identify areas of improvement and inform future strategies.
- Enhanced brand visibility by developing and implementing strategic marketing campaigns.
- Streamlined internal processes for greater efficiency in delivering brand objectives.
- Evaluated campaign effectiveness through data analysis, refining tactics based on findings for continued success.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
MUMU shop Ltd.
Assistant Buyer
05.2020 - 11.2020
Job overview
- Monitored and analyzed sales records, trends, or economic conditions to anticipate consumer buying patterns.
- Developed new suppliers and distributors through platforms such as Alibaba, WeChat, and Taobao to improve competitiveness
- Followed up on purchase items from distributors and regularly checked shipment and customs clearance status.
- Reduced operational expenses and supported profitability by implementing cost-saving initiatives.
- Collaborated with marketing teams to develop targeted advertising campaigns, highlighting key product features and driving sales growth.
- Negotiated prices, discount terms and transportation arrangements for merchandise.
- Prepared and analyzed reports to track inventory and purchasing trends
Lyon PR
Account Executive
10.2017 - 11.2018
Job overview
- Created and executed account strategies to translate organizational goals into client activities.
- Developed annual marketing plans and budgets for key account clients, generating approximately 4 million New Taiwan Dollars
- Wrote press releases and articles in response to current trends, negotiating front-page news publications with publishers
- Conducted daily market research and data analysis to inform strategic decision-making and client counsel
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Negotiated contracts successfully, securing favorable terms for both the company and clients.
- Collaborated with cross-functional teams to develop comprehensive marketing strategies, resulting in increased brand awareness and revenue growth.
- Developed detailed reports analyzing account performance data, providing valuable insights for future strategy adjustments or improvements.
- Delivered informative presentations to potential clients, showcasing the unique value of products or services offered.
Beenos inc.
Customer Support Specialist
12.2015 - 07.2017
Job overview
- Provided high-level customer service via email and phone, handling up to 100 emails daily and ensuring prompt resolution of customer inquiries
- Conducted training sessions for new interns to ensure alignment with service standards and procedures
- Demonstrated strong cross-team collaboration and time management skills by resolving daily cases in coordination with different teams
- Managed special/customized shipment requirements, coordinated with sellers and retailers for order inquiries, and maintained internal data integrity.
- Maintained servers and systems to keep networks fully operational during peak periods.
- Evaluated customer issues and caller trends to determine areas in need of improvement and implement proactive corrections.
ABC Cosmos Trading co.
Sale Representative
08.2013 - 07.2015
Job overview
- Managed OEM/ODM orders, achieving company target revenue of approximately 2.5 million US dollars annually with seasonal trend products
- Cultivated and maintained strong customer relationships across various regions including USA, EU, and Asia
- Negotiated prices with suppliers from China and Taiwan, optimizing cost efficiency and profitability
- Managed lead times and arranged shipments, ensuring timely delivery of products to clients
- Ensured compliance with different regions' regulations by coordinating and providing relevant documents or certificates.
- Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
- Attended trade shows to represent company products, generate leads, and network with potential clients.
Education
University of ExeterDevon, United Kingdom
MSc Management
University Overview
Grade: Distinction
Ming Chung UniversityTaoyuan, Taiwan
BA, Applied Japanese
University Overview
Grade: 2.1
Skills
Fluent in English and Japanese (IELTS 7/ JLPTN2)
Microsoft Word Primary / PowerPoint Primary/ Excel
Self-motivated
Attention to detail
Market Research Analysis
E-commerce Platform Management
Supply Chain Management
Sales Forecasting
Sales strategy
Strong desire to learn
Promotional planning
Websites
Timeline
Brand Specialist
Amazon.
07.2022 - Current
Assistant Buyer
MUMU shop Ltd.
05.2020 - 11.2020
Account Executive
Lyon PR
10.2017 - 11.2018
Customer Support Specialist
Beenos inc.
12.2015 - 07.2017
Sale Representative
ABC Cosmos Trading co.
08.2013 - 07.2015
University of Exeter
MSc Management
Ming Chung University
BA, Applied Japanese