Lauren Lin

Project Description:

The project involves in-depth research into the sustainability standards for packaging materials used in Taiwan. It aims to explore how to strike a balance between current regulations and the services provided by delivery platforms. Additionally, the goal is to transition the packaging materials used by Uber Eats partner merchants to sustainable materials, ultimately establishing Uber Eats as a green delivery platform.

• Short-term Goal:
  Continuously collect data on the delivery packaging materials used by merchants and analyze whether they comply with environmental sustainability standards.
• Mid-to-long-term Goal:
  Collaborate with well-known restaurant brands to promote the conversion of packaging materials to sustainable alternatives.
• How to Achieve Project Goals:
  I am responsible for planning and efficiently collecting merchant packaging material data, analyzing how to transition these materials to sustainable options through data analysis, communicating and negotiating with external suppliers, drafting supplier contracts, and continuously tracking and managing the quality of collected responses. If issues arise that impede progress, I will independently identify and implement solutions to keep the project on track. The goal is to successfully convert about 10% of merchant packaging to sustainable materials during the project.

In the past, I have worked with multiple e-commerce and food delivery platforms, gaining expertise in client management and cross-departmental communication. Through these experiences, I have helped brands effectively increase their exposure and order volumes.

Responsible for assisting restaurants with the onboarding process, planning appropriate onboarding procedures for clients, and providing pre-launch training.

After launch, I manage ongoing updates to restaurant menus and maintain client relationships.

Currently, I am primarily responsible for large brand restaurants, such as:

• Din Tai Fung
• Wowprime
• Starbucks
• McDonald's
• KFC
• Pizza Hut

Project Planning:

• Wowprime : Assisted in discussions with the headquarters and menu team to revise menus and streamline the POS system integration process, as well as address issues during the onboarding phase. Successfully reduced errors after menu change requests by brand project managers.
• KFC / Pizza Hut: Collaborated in the development of SOPs for tablet replacement processes.
• Starbucks: Planned and coordinated seasonal menu launches and assisted with menu testing and implementation.

• Assist with restaurant onboarding and address issues encountered with order tablets
• Manage system-related issues post-launch for restaurants
• Optimize restaurant menus on the platform to maintain delivery quality
• Collaborate closely with cross-department teams to optimize onboarding processes to achieve KPI
• Successfully streamlined the onboarding process, reducing the average onboarding time from over two weeks to approximately three days
• Analyze menus and provide suggestions for optimization to boost order volume
• Responsible for recording and editing instructional videos on tablet usage
• Designed and created 2019 Mid-Autumn Festival greeting cards for the Deliveroo's campaign
• Primarily responsible for menu optimization and onboarding for Burger King
• Created images and videos for Deliveroo’s Line@ platform