Summary
Overview
Work history
Education
Skills
Certification
Custom
Personal Information
Languages
Timeline
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Letitia Kang

Taipei,台灣

Summary

Knowledgeable about digital marketing strategies and online consumer behavior. Strong skills in data analysis, content creation, and social media management. Ready to use and develop problem-solving, creativity, and communication skills in a marketing role.


Experienced digital marketer focused on e-commerce. Skilled in driving online sales growth through innovative strategies and data-driven insights. Proven track record in leveraging SEO, PPC, and social media to enhance customer engagement and conversion rates.


Advertising and marketing professional knowledge about consumer preferences and patterns. Thoroughly tracking market trends, competitor activities, and consumer behavior to create highly successful campaigns. Experienced across industries and channels.

Overview

16
16
years of professional experience
4
4
years of post-secondary education
1
1
Certification

Work history

E-Commerce marketing specialist

Triumph
New Taipei, Taiwan
01.2019 - 11.2024
  • Managed and optimized the official website operations for Ladies'蕾黛絲 ecommerce platform, overseeing strategy, target management, and performance achievement
  • Developed visual assets and Meta advertising materials in coordination with marketing campaigns, using daily operational data analysis (traffic, CVR, VPT, etc.) to continuously optimize goals and execution
  • Designed and executed CRM strategies using SMS, EDM, and app push notifications to increase customer engagement
  • Worked closely with cross-functional teams (marketing, operations, logistics) to ensure seamless execution of strategies and deliver growth in sales and customer retention
  • Achieved YOY net sales growth of 2-5% annually through product strategy, marketing planning and promotion campaign
  • Leveraged data-driven insights, such as consumer behavior and conversion rates, to adjust marketing and sales tactics.
  • Increased brand visibility by implementing innovative e-commerce marketing strategies.
  • Developed comprehensive digital marketing plans for improved online sales.
  • Optimised website content for better search engine rankings.

E-Commerce marketing specialist

New Balance Taiwan
Taipei City, Taiwan
11.2017 - 04.2018
  • Built and developed New Balance Taiwan's brand e-commerce channel from scratch, managing everything from product photography to marketing strategy
  • Collaborated with major platforms such as Yahoo, Momo, and PChome, overseeing smooth integration of the brand on these platforms
  • Gained expertise in inventory management, sales data analysis, and promotional campaigns, with a focus on leveraging e-commerce events and holiday sales to drive revenue growth
  • Worked with external agencies and cross-functional teams to coordinate campaigns across marketing, operations, and logistics.
  • Developed comprehensive digital marketing plans for improved online sales.

E-Commerce executive

OB Design
Taipei, Taiwan
01.2009 - 01.2010
  • Marketing and E-commerce, Developed expertise in visual planning, product launch schedules, and e-commerce platform operations, contributing to OB Selection's success in the online women's fashion market
  • Collaborated with the marketing department on planning and executing e-commerce campaigns and promotions to optimize sales performance
  • Streamlined order fulfillment processes to improve delivery times.
  • Developed engaging content for e-commerce platforms to drive traffic.
  • Enhanced knowledge of inventory management and product sales analysis, helping improve operational efficiency.
  • Enhanced brand visibility with strategic digital marketing campaigns.

Education

Bachelor of Business Administration - International Business

銘傳大學
09.2003 - 06.2007

Skills

  • Data Analytics
  • CRM & Customer Retention
  • Inventory & Sales Management
  • Google Workspace
  • Campaign development experience
  • Cross-functional Collaboration
  • Promotions planning skills

Certification

TOEIC, 790分

Custom

我是康茹鈞，學畢業後直在台北作，累積了18年以上的作經歷，臨職涯的轉換情充滿興奮及期待，並珍惜這個越來越接近夢想職業的機會。, I am Letitia Kang, a dedicated professional with over 18 years of experience in various industries, including e-commerce and marketing.

Personal Information

  • Age: 39
  • License: 普通重型機車(自備), 普通小型車
  • Height: 166 cm
  • Gender: female
  • Marital status: single

Languages

English
Fluent

Timeline

E-Commerce marketing specialist

Triumph
01.2019 - 11.2024

E-Commerce marketing specialist

New Balance Taiwan
11.2017 - 04.2018

E-Commerce executive

OB Design
01.2009 - 01.2010

Bachelor of Business Administration - International Business

銘傳大學
09.2003 - 06.2007

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Letitia Kang