Claire Ke
Corporate Communications & PR
Taipei City
Summary
- With over 15 years of experience in strategic communications and corporate branding, I have consistently driven impactful corporate reputation strategies for leading global B2B and B2C brands, including Appier, Dell Technologies, AMD, HTC, Eslite Group, etc.
- My expertise spans AI technologies, AdTech, MarTech, consumer electronics, semiconductors, and retail chain stores allowing me to adapt quickly to industry trends and know-hows.
- My strengths includes executive communications, project management, media relations, integrated campaigns, internal communications, issue and crisis management with solid track records across GC and APAC markets.
- My extensive work has honed my objective-focused mindset and results-driven approach, enabling teams to consistently achieve successful outcomes.
Overview
17
17
years of professional experience
Work History
Director of Corporate Communications
Appier Group
11.2019 - Current
- Directed corp comms team, overseeing 4 cross country teammates managing key markets, including JP, KR, GC, SEA, the US, and EMEA, along with official social media.
- Led Appier's IPO communications, managing cross-regional PR efforts resulting in 250+ media exposures in top outlets such as Business Insider, Bloomberg, Nikkei, and key TW media. Additionally, coordinated shareholder and employee participation through the "knock the bell" campaign, generating 500+ impactful social posts.
- Acted as the content creator for 60+ Appier CXO's scripts and presentations across high-profile speaking and business engagements, including AI EXPO at Tokyo, SuperAI at Singapore AI Week, World Knowledge Forum in Seoul, and NTU graduation ceremony, which garnered over 200K views on YouTube.
- Managed PR communications for media initiatives, including earnings calls, executive interviews, and bylines, securing positive coverage in top-tier outlets such as CNBC, Bloomberg TV, Nihon Security Journal, Tatler Asia, and major Taiwanese media, strengthened Appier's corp reputation and built brand momentum.
- Oversaw communications for Appier's M&A projects like Woopra and BotBonnie, driving media coverage with 400+ clippings and in-depth feature articles.
- Consolidated 30+ case study newsletters across key industries—retail, e-commerce, FMCG, BFSI, fashion, beauty, travel, gaming, and automotive—demonstrating a robust customer endorsement and significant business impact.
- Collaborated closely with the AI Research Team and AI Lab leaders to highlight Appier's advancements in pioneer AI technologies, reinforcing the company's commitment to becoming a fully AI-driven organization.
- Positioned Appier as LinkedIn's 'Most Engaging Employer Brand' and a finalist for the 'Best Employer Brand' award, highlighting its outstanding online presence. This achievement drove substantial audience growth, reaching 73K LinkedIn followers by Q4 FY24, with an average increase of 1K followers.
- Collaborated with marketing teams to craft high-quality creative assets, ensuring precise communications of corp website, videos, event flyers, and other collateral.
- Safeguarded the company’s reputation by continually assessing and mitigating risks, managing issues and crises, and conducted spokesperson training across served markets.
- Attain a 20% positive exposure increase across markets, while implementing effective measurement tools to track communication efforts and refine strategies.
Business Director
Ogilvy Beijing
11.2014 - 03.2019
- Led the WPP Team for DELL, managing a team of 8 PR professionals responsible for corporate, enterprise, commercial, and consumer communications.
- Directed Dell Technologies’ corporate strategies, ensuring consistent product positioning and branding across all messaging.
- Maintained daily collaboration with global, regional, and local communication leaders to strengthen Dell GC's leadership in digital and workforce transformation, business competitiveness, and technological innovation.
- Coordinated resources within WPP Team Dell to amplify regional influence, and worked closely with stakeholders to form strategic business alliances and develop impactful customer stories. (At least 8+ executive interviews, 6+ press events, 20+ product reviews, 8+ press releases per quarter)
- Supported external and internal communications during the Dell and EMC merger, including the development of communication strategies, key messaging, executive announcements, and integrated programs for employees and partners.
- Cultivated and and leveraged influential relationships with national and local media, industry analysts, and diversify KOLs to strategically enhance communication outcomes, including VR, e-sport, animation, design, photography, entrepreneur and many more fields.
- Boosted Gore-Tex brand awareness by executing comprehensive traditional and digital marketing campaigns, including partnerships with China's top 10 EMBA outdoor clubs and celebrity endorsements (Dou Xiao and Nicholas Tse).
- Revamped Indium’s Chinese website with responsive web design and SEO strategies, significantly expanding its business outreach in China.
- Managed the department's P&L, overseeing staff recruitment, training, mentoring, promotions, and professional development.
- Applied measurement tools, analysis, and process alternatives to identify and implement best practices
Sr. Supervisor
Eslite Corporation
05.2013 - 10.2014
- Led corporate communications for Eslite, overseeing activities across Eslite Bookstore, Eslite Spectrum (including department stores, self-owned brands, restaurant, and hotel businesses), and Eslite Shows & Performances (movie theater and concert hall).
- Orchestrated the Eslite Spectrum Songyan Store opening in 2013, driving local and regional tourism interest and consistently generating business opportunities through targeted promotional campaigns, attracting 3.1 million visitors annually and securing over 250 media coverage instances.
- Coordinated Eslite Group's 25th Anniversary Celebration Campaign in 2014, reinforcing brand narratives and stimulating store revenue growth through a series of consumer-focused events.
- Guided Chinese and international stakeholders with curated talking points that highlighted Eslite’s brand presence, store positioning, and cultural creative vision.
Account Manager
Era Ogilvy Public Relations
06.2008 - 03.2013
- Managed PR strategies for multinational companies across semi-conductor, telecommunication, consumer electronics, panel/display and finance sectors, including AMD, Cisco, HTC, Sony, TomTom, TPK, Corning, and MasterCard on a retainer basis.
- Collaborated closely with clients to successfully execute over 40 high-impact corporate, brand, and product events, delivering impressive media results in both quality and quantity.
Secured new business wins, including annual contracts with HTC, MasterCard Taiwan, and TPK. - Handled issue and crisis management for various industries, crafting reactive statements, providing comprehensive wrap-up reports with coverage analysis, and conducting media training for spokespersons as needed.
- Demonstrated exceptional multitasking abilities, excelling both independently and as a collaborative team player.
Website planner
Prochine Technology
Taipei
2007.07 - 2008.06
- Managed the operation and maintenance of the Tung Blossom Festival website.
- Secured the website revamp tender for the Child Welfare Bureau.
- Supported website planning and revamp for Chung Hwa Post.
- Collaborated with designers, R&D, sales to align goals and ensure project success.
Education
Master of Science - Library And Information Science
National Taiwan University
Taipei City, Taiwan07.2017
Bachelor of Arts - Drama And Theater
National Taiwan University
Taipei City, Taiwan06.2014
Skills
- Corp strategy and brand messaging
- Global and local communications
- Content strategy and promotion cadence
- Executive and employee communications
- Press materials and content creation
- Traditional and social media
- PR guidelines and media training
- Issue and crisis management
- Integrated PR & MarCom campaigns
- Interpret and simplify technical jargon
- Convert ideas into actionable tasks
- CSR and ESG
- Budgeting and P&L
- Agency and vendor management
Languages
Chinese (Mandarin)
Native language
English
Proficient
C2
Timeline
Director of Corporate Communications
Appier Group
11.2019 - Current
Business Director
Ogilvy Beijing
11.2014 - 03.2019
Sr. Supervisor
Eslite Corporation
05.2013 - 10.2014
Account Manager
Era Ogilvy Public Relations
06.2008 - 03.2013
Website planner
Prochine Technology
2007.07 - 2008.06
Master of Science - Library And Information Science
National Taiwan University
Bachelor of Arts - Drama And Theater
National Taiwan University
Similar Profiles
Chi Kang (Jarvis) KanChi Kang (Jarvis) Kan
Client Director of Enterprise Sales at AppierClient Director of Enterprise Sales at Appier
Drew DicksonDrew Dickson
Project Manager at Flournoy Construction Group, A Kajima USA GroupProject Manager at Flournoy Construction Group, A Kajima USA Group
Emmanuel G. FreemanEmmanuel G. Freeman
Project Manager at Group Fitness Challenge, 325th Medical GroupProject Manager at Group Fitness Challenge, 325th Medical Group