Liang Yu Chun
Associate Manager of Product Marketing
Summary
Consistently delivered innovative solutions and demonstrated adaptability by achieving [number] successful outcomes in dynamic environments, underscoring a commitment to continuous learning and excellence.
Results-driven management professional with track record of optimizing team performance and driving business growth. Skilled in strategic planning, project management, and fostering collaborative environments. Known for adaptability and delivering consistent results in dynamic settings. Strong focus on leadership, problem-solving, and effective communication.
Management professional with knack for strategic planning and operational excellence bringing wealth of experience in team leadership and optimizing processes. Known for fostering collaborative environments and driving results seamlessly adapt to changing requirements and ensure consistent performance. My communication and conflict resolution skills are assets valued by employers.
Overview
17
17
years of professional experience
1
1
Language
Work History
Associate Manager of Product Marketing
LITEON Technology Corporation
11.2018 - Current
- Conducted market intelligence and analysis, including industry landscape, market dynamics, competitor benchmarking, and customer product line ecosystem development, resulting in 30% improvement in strategic decision-making or identification of [number] new market opportunities.
- Developed and analyzed 3-5 year strategic product plans for areas including Smart Home, Smart Building, LPWAN, Gaming PCs/Peripherals, Unmanned Stores, and Server/DCS, resulting in [number]% improved alignment with market trends and business objectives.
- Developed and presented a comprehensive business strategy plan—including M&A recommendations—to BG and BU Heads, and reported to the Board of Directors, driving actionable insights that contributed to [number]% growth or efficiency improvement.
- Lead collaborative efforts to implement digital transformation initiatives, clearly defining my role and driving measurable outcomes.
- Developed new product and go-to-market proposals, including presentations to ICT and gaming customers.
- Developed and strengthened strategic business relationships to drive business development for start-up companies.
Senior Specialist
IEI Integration Corporation
10.2014 - 03.2018
- Produce detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations and budgets)
- Plan events to support Product, Sales teams and RBU (e.g. China, Asia Pacific, USA, Korea, Taiwan)
- Create promotion materials and activities (e.g. sales kit, brochures, e-DM, poster, road show, event etc.)
- Collaborate with agency on detailed execution and quotations negotiation
- Communicate with different functions/ parties to ensure excellence in execution: Sync promotion plan and execution with PM/Sales/Local marketing development
- Cooperate with Media agency
- Healthcare marketing strategy plan and execute (e.g. annual event plan and execute, total solution plan and cooperate with software agency to promote to target client)
Senior Specialist
Unitech Electronics Co., Ltd.
10.2012 - 05.2014
- Developed comprehensive event proposals, outlining timelines, venue selection, supplier coordination, legal obligations, and budget planning.
- Plan events to support Product, Sales teams and RBU (e.g. Asia Pacific, Taiwan)
- Create or Produce promotion materials and activities (e.g. sales kit, brochures, e-DM, poster, road show, event etc.)
- Collaborated with the agency on detailed execution and quotation negotiations.
- Collaborate with cross-functional teams, including PM, Sales, and Local Marketing Development, to ensure seamless coordination and excellence in promotion planning and execution.
- Cooperate with a media agency.
Specialist
Shimms Integrated Marketing Co., Ltd.
07.2010 - 09.2012
- Collaborate with sales to recommend and customize client and category business solutions that meet objectives.
- Work closely with sales, artists, and engineers to execute cohesive, integrated campaigns.
- Lead and develop integrated marketing strategies, programs and activities to drive measurable outcomes
- Create and launch new marketing campaigns and initiatives across print, web, email, social, events
Specialist
Digital-act Co., Ltd.
05.2009 - 04.2010
- Create and complete marketing maintenance activities as required.
- Invite bloggers and writers to join the e-book.
- Interact and build professional relationships with key sponsors.
Education
Master - Mass Communication
National Chengchi University
06.2018
Bachelor - Public Relations & Advertising
Shih Hsin University
06.2007
Skills
Hard Skills
Timeline
Associate Manager of Product Marketing
LITEON Technology Corporation
11.2018 - Current
Senior Specialist
IEI Integration Corporation
10.2014 - 03.2018
Senior Specialist
Unitech Electronics Co., Ltd.
10.2012 - 05.2014
Specialist
Shimms Integrated Marketing Co., Ltd.
07.2010 - 09.2012
Specialist
Digital-act Co., Ltd.
05.2009 - 04.2010
Bachelor - Public Relations & Advertising
Shih Hsin University
Master - Mass Communication
National Chengchi University