LI CHING CHANG

• Manage Toyota parts sales, pricing, promotion and profit.
• Manage Toyota service workshop operations including process, personnel, and new service.
• Improve customer experience and satisfaction to Toyota service.

• Managed sales planning, pricing, and promotion of Toyota accessory.
• Managed planning of new product.
• Manged planning of connected business(Internet of Vehicle)
• As Director of Smart Design Technology(Carmax Affiliate) to be responsible for IoV software and hardware development.
• As Director of Aim Technology(Joint Venture with Garmin) to supervise multimedia unit development.

• Managed overall Lexus sales operations including sales planning, product, pricing and promotion.
• Managed Lexus brand marketing and customer retention campaign.

• Managed Toyota brand and product marketing.(2017-18)
• Managed Toyota product planning and pricing.(2014-17)
• Managed Toyota sales planning and promotion.(2011-14)

In charge of overseas product planning (East Asia & ASEAN market)

In charge of regional sales planning and area operations(Korea & Taiwan).

Experienced various positions including sales planning, product introduction, pricing and promotion for Toyota new cars in Taiwan market.