LILY CHOW

Responsibilities:

• Go-to-Market Strategy Execution: Spearheaded Malaysia team's market entry strategies, including user surveys, Alpha & Beta testing, and market research for successful product launches.
• Operational Setup and Workflow Development: Established efficient team workflows and operational procedures, laying the groundwork for effective market entry.
• User Acquisition and Growth: Achieved 43,000 members within six months and rapid growth at Malaysia TAR UMT, exceeding 7,000 users.
• Digital and Social Media Management: Managed Instagram to nearly 6,000 followers in six months, optimized digital ads, and secured media coverage.
• Brand Awareness and Partnerships: Boosted brand recognition through collaborations with school clubs and local brands.
• Budget Management: Strategically allocated resources for impactful initiatives, supporting business objectives.
• Leadership: Directed teams in marketing and operations, driving lead generation and brand awareness.
• Customer Service and PR Management: Supported customer service and PR teams, maintaining a positive brand image.

Achievements:

• Successfully launched Dcard in Malaysia, overseeing user research and initial setup.
• Achieved NT$25 CPI through optimized product performance.

Responsibilities:

• Marketing Strategy & Campaign Planning: Developed and executed Meitu's marketing strategies across Southeast Asia (Thailand, Vietnam, Singapore, Malaysia, Indonesia) and Taiwan, Hong Kong, Macau markets.
• Performance Analysis & OKR Achievement: Conducted performance analysis, achieving monthly and annual OKR goals, and managed Meta and TikTok advertising campaigns.
• Team Management: Oversaw team tasks and reported to Global Manager and China headquarters.
• Community & Influencers Promotion Monitoring: Optimized promotions on Instagram, Facebook, TikTok, and Lemon8.
• Product Optimization: Collaborated on product A/B testing and subscription growth projects.
• Celebrity Collaboration Projects: Managed collaborations with celebrities like Jay Chou, Rene Liu, and Cindy Wang.
• Ads and App Store Optimization: Worked with ad optimizers and improved App Store visuals and descriptions.

Achievements:

• Met 100% of Meitu’s 2022 challenge version and exceeded 112% of the basic version revenue goals.
• Achieved significant DAU growth in Thailand and Vietnam, with notable revenue increases in Taiwan, Hong Kong, and Macau, reaching a peak DAU of 920,000 in Thailand.

Responsibilities:

• Cross-Border Consulting: Assisted clients in advancing cross-border business goals with competitive analysis, festival insights, and recommendations for overseas KOLs and online media.
• Marketing Execution: Managed overseas advertising campaigns on Facebook and Google, handling budget allocation, ad recommendations, and optimizations for international markets.
• Cross-Border Marketing Strategy: Provided strategic guidance on social media, advertising, and KOL engagement.
• Internal Projects: Led planning and execution of cross-border blogs and EDM campaigns, from planning to distribution.

Achievements:

• Established internal workflow for cross-border operations at 91APP, including EDM and blog content.
• Produced comprehensive competitive analysis and festival-related materials.
• Successfully met performance targets for cross-border sellers.

Responsibilities:

• Website Operations: Managed setup and maintenance of Shopify-based Malaysia and Singapore websites, integrated cross-border payment and logistics solutions, handled orders and customer service, executed website events ,and optimized site performance.
• Marketing: Executed Facebook and Google ad campaigns, planned and tracked marketing activities, managed Facebook and Instagram communities, collaborated with Influencers and online media, translated content, supported live streaming, created visual content, and conducted competitive analysis.
• Hong Kong and Macau Support: Assisted in marketing efforts for these markets.

Achievements:

• Established D+AF's first overseas website.
• Developed cross-border operations workflow for website management, payment processing, and logistics.
• Achieved significant revenue growth in Malaysia, Singapore, Hong Kong, and Macau.

Responsibilities:

Malaysia & Singapore Marketing:

• Built and maintained websites.
• Managed Facebook/Instagram and KOC collaborations.
• Coordinated with wholesalers and platform partners.
• Handled cross-border payments and logistics.

Taiwan Marketing:

• Maintained and monitored website performance.
• Managed Facebook/Instagram engagement.
• Planned product pages and website layouts.
• Organized events and created advertising materials.
• Executed EDM campaigns, app push notifications, and video production.

Achievements:

• Successfully launched Qmomo Malaysia & Singapore websites.
• Achieved significant revenue growth, surpassing one million NTD within three months in Malaysia.
• Developed cross-border workflows for website management, payments, and logistics.