LIN YU-TANG

• In charge of sales promotion and expansion for cardiovascular and neurology products in medical center (CGMH).

-2023 Q3 Twynsta Brand Excellence Award. Achievement rate 106.1%

-2023 Q2 Achievement rate: 1. Mirapex 102.4 % 2. Actilyse 134.9 %

• Organized and conducted product demonstrations at industry conferences, sharing product knowledge and strategy suggestions to CV/CNS Team.

-Topic: The correlation between dabigatran and mortality.

-Topic: Expand market of Mirapex in Parkinson’s disease.

• Participated in and led industry-academia collaboration project through assisting in curriculum design and sharing work experience.

-Boehringer-Ingelheim X NYCU

• Organized over 10 physical and online events, thereby increasing brand exposure within healthcare provider community.
• Collaborated with digital team to track performance metrics for advertising campaigns.
• Participated in brainstorming sessions, contributing fresh ideas for innovative materials for atopic dermatitis, CRSwNP, and asthma.

• Collaborated with digital team to extend lifecycle management of the product chatbot.
• Boosted brand awareness through the development of creative campaigns, including educational videos and QR code cards.