Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
LING-RU CHEN

LING-RU CHEN

Associate Account Director
Taipei

Summary

I thrive in dynamic environments as an Associate Account Director at Dentsu Taiwan. With over six years of experience in leading agencies like McCann and Dentsu, I specialize in delivering impactful marketing campaigns.

Currently, I manage key accounts such as PX Mart, Taiwan's leading supermarket chain, overseeing seasonal marketing initiatives including the "福利熊" and "火鍋祭" campaigns. 福利熊 is LONDON DESIGN AWARDS 2025 GOLD WINNER.

My approach is client-centric, focusing on exceeding expectations and fostering long-term partnerships.

Overview

9
9
years of professional experience
3
3
years of post-secondary education
1
1
Certification
2
2
Languages

Work History

Associate Account Director

dentsu
07.2024 - Current
  • 2025 London Design Awards – Gold Winner
    Communication Design - Brand Animation Series
    https://thelondondesignawards.com/winner-info.php?id=5090
  • PX Mart & RT-Mart Merger & Rebranding.Rebranding of RT-Mart to Super PX Mart,enhancing brand identity and market.
  • Retail Seasonal Marketing Strategy and Execution, 2025 事事購物節、2024 家家購物節 achieving Over 100% Sales Growth for the Client.
  • Frequently utility and have familiarity with a variety of marketing models- including PEST analysis, the 4Ps, STP strategy, 3C model, and the Dents Honeycomb-to conduct in-depth analysis for clients and brand development.

Shop Manager

Kova Patisserie
08.2022 - 12.2024
  • Effective multitasking and time management.
  • Coaches the team to achieve operational goals and optimizes workflow based on team and shop requirements.
  • Proactively manages and enhances the team's service quality through monitoring and improvement.


Customer Excellence Coordinator

HungryPanda Ltd 熊猫外卖、Deliveroo
12.2021 - 06.2022
  • Managing Orders and Fulfilment.
  • Analysing Sales Performance and Proposing Strategic Growth Plans.

Account Manager

dentsu
05.2019 - 06.2021
  • Led annual online and offline strategies for top clients including Huawei, Hankyu Bakery, and PX Mart; delivered tailored proposals, managed budgets, and secured optimal vendor deals.
  • Management and analysis of consumer data, insight, and suggestions assisted Huawei in running CRM from scratch. Including Building a website and social media/message account.
  • Successfully create the branding character - Fruit adventure to renew the branding image.
  • Built strong client relationships through successful management of TVCs, online videos, photo shoots, and website production, ensuring high client satisfaction.

Senior Executive

edg 名象行銷整合公司
04.2018 - 05.2019
  • Collaborated with PR and influencer teams to drive campaign strategy and execution; managed and maintained Facebook and Instagram channels.
  • Drove Macquarie、Benz online campaign success through strategic planning, execution, and data-backed marketing analysis.

Senior Executive

McCann Worldgroup
01.2016 - 10.2017
  • Liaised with clients SYM、Family Mart to capture requirements and led advertising projects across multiple channels.
  • Consistently delivered projects on budget, building client trust through effective teamwork and communication.

Education

Bachelor of Arts - Mass Communication

Tamkang University
Taipei, Taiwan
04.2012 - 01.2015

Skills

  • Digital and Marketing Strategy
  • Customer Relationship Maintenance
  • Project Management
  • Account Management
  • Data Analysis (Nielsen、Google Analytics)
  • Presentation and Pitching

Certification

IELTS

Timeline

Associate Account Director

dentsu
07.2024 - Current

IELTS

07-2023

Shop Manager

Kova Patisserie
08.2022 - 12.2024

Customer Excellence Coordinator

HungryPanda Ltd 熊猫外卖、Deliveroo
12.2021 - 06.2022

Account Manager

dentsu
05.2019 - 06.2021

Senior Executive

edg 名象行銷整合公司
04.2018 - 05.2019

Senior Executive

McCann Worldgroup
01.2016 - 10.2017

Bachelor of Arts - Mass Communication

Tamkang University
04.2012 - 01.2015

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