Passionate cyclist who attends several road races, gravel & MTB races, and triathlons
Lucy Chung
Digital Marketer at Specialized Bicycle Components- Asia Hub
Taichung City
Summary
Results-driven marketing professional with a focus on creating and executing dynamic digital campaigns. Demonstrated success in enhancing brand awareness and driving engagement through innovative strategies. Skilled in fostering team collaboration and effectively adapting to evolving market trends, resulting in consistently successful project outcomes.
Overview
5
5
years of professional experience
6
6
years of post-secondary education
2
2
Languages
Work History
Digital Marketer
Specialized Bicycle Components
07.2023 - Current
- Looking over Singapore, Malaysia, Taiwan, and the Philippines' e-commerce platforms (Familiar with SAP Hybris & Shopify)
- Develop and execute merchandising strategies to maximize product visibility, conversion rates, and AOV
- Optimize product categorization, navigation, and search functionality to improve user experience and increase customer satisfaction
- Collaborate with cross-functional teams, including marketing, demand planning, IT, customer service, operations, and commercial teams, to launch new products, promotions, and campaigns
- Managed relationships with third-party vendors, including Shopify developers, digital agencies, and eCommerce marketplaces, to support website operations, drive innovation, and achieve campaign objectives while maximizing ROI
- Utilized data-driven insights to make informed decisions regarding product assortment, pricing strategies, and inventory management, resulting in improved profitability and inventory turnover
- Provide performance insights (such as keyword searches and top-selling variants) to stakeholders and management to support decision-making and goal setting
Ecommerce Specialist
Specialized Bicycle Components
05.2021 - 06.2023
- Monitor the competitive landscape and industry trends to stay informed about best practices and emerging technologies
- Implemented targeted marketing campaigns across various digital channels, such as email, social media, and PPC/CTA advertising, to drive traffic and revenue
- Conduct A/B tests and experiments to optimize website layout, pricing, and promotional strategies
- Analyze sales data, website traffic, and customer behavior to identify trends, opportunities, and areas for improvement
- Provided regular reporting and performance analysis to senior management, highlighting key metrics, achievements, and areas for improvement to inform strategic decision-making
- Managed product listings, including optimizing page layout, product merchandising, and pricing, resulting in increased visibility and sales conversion rates
Social Media Coordinator
Specialized Bicycle Components
12.2020 - 04.2021
- Developed and executed social media strategies to increase brand awareness, engagement, and website traffic across various platforms, including Facebook and Instagram
- Created and curated compelling content, including graphics, videos, and written posts, aligned with the brand voice and target audience preferences
- Managed social media accounts, including daily monitoring, posting, scheduling, and responding to comments and messages, ensuring timely and authentic interactions with followers
- Utilized social media analytics tools to track key performance metrics, analyze audience demographics and behavior, and generate actionable insights for optimization
- Engaged with brand ambassadors to amplify reach, foster brand advocacy, and generate user-generated content
Ecommerce marketing intern
Specialized Bicycle Components
07.2020 - 12.2020
- Participate in meetings and provides marketing & promotion ideas
- Develop an understanding of Specialized's Asia hub marketing and tactics to grow the channel
- Assist in the development and strategy behind Specialized Taiwan's online expansion
- Work closely with management, customers and associates to maximize ecommerce business potential
- Gain an understanding of the role of merchandising, allocation and planning in the product lifecycle specific to the online world
- Provide research, maintenance, and support for assigned departmental projects and tasks as assigned
Student Worker
Temple University
11.2019 - 03.2020
- Perform a variety of data entry tasks, scanning and indexing applications, communication mailings, newsletter design, updating PowerPoint presentation and marketing materials
- Assisting the students and faculties with their problems in a professional way
- Attend Global Programs events to assist with set-up and general event logistics
NBC Sports Pub Marketing Intern
NBC Sports Philadelphia
11.2019 - 03.2020
- Detecting improper usage and enforcing the exclusive commercial broadcasting rights held by NBC Sports for English Premier League soccer as well as a myriad of rugby and cycling events
- Collecting potential customers information
- Responsible for market development and contact with potential customers
Education
Dual bachelor master degree - Sport business
Temple University
Philadelphia 01.2019 - 01.2021
Bachelor's degree - International Business
Feng Chia University
Taichung 01.2016 - 01.2020
Skills
- E-Commerce Strategy Improvement
- Data Analysis
- Digital Campaign Activation
- Content Design and Production
- Project Planning
- Effective Networking Engagements
- Strategic Marketing Development
- Brand Awareness Initiatives
- Effective Campaign Execution
Interests
Timeline
Digital Marketer
Specialized Bicycle Components
07.2023 - Current
Ecommerce Specialist
Specialized Bicycle Components
05.2021 - 06.2023
Social Media Coordinator
Specialized Bicycle Components
12.2020 - 04.2021
Ecommerce marketing intern
Specialized Bicycle Components
07.2020 - 12.2020
Student Worker
Temple University
11.2019 - 03.2020
NBC Sports Pub Marketing Intern
NBC Sports Philadelphia
11.2019 - 03.2020
Dual bachelor master degree - Sport business
Temple University
01.2019 - 01.2021
Bachelor's degree - International Business
Feng Chia University
01.2016 - 01.2020
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