Luo Jia Jhen

Events & Campaign Management

• Planned and executed large-scale alumni engagement events, including anniversary celebrations, campus runs, and themed campaigns, engaging 2,000+ participants across multiple generations
• Led end-to-end event execution, covering concept development, logistics planning, vendor coordination, on-site operations, and post-event evaluation
• Designed event experiences from a service design perspective, aligning user journeys, brand messaging, and operational feasibility

Digital Marketing & Content Communications

• Planned and edited alumni newsletters and long-form storytelling content (“Stories of NTHU Alumni”) to strengthen brand connection and community engagement
• Redesigned the alumni newsletter into a mobile-friendly flipbook format, increasing reach by 25% among younger alumni segments
• Supported social media content planning for campaigns, events, and service announcements

Service Design & Process Optimization

• Managed and optimized the alumni card application service, redesigning service flows and interface logic to improve usability
• Increased annual alumni card application rates by 15% through UX and process improvements
• Integrated alumni partner vendor information into Google Maps, enabling intuitive browsing by location and category, achieving 10,000+ views within 3 months

Cross-functional Collaboration

• Acted as a liaison among internal administrative units, leadership, vendors, and alumni communities to ensure consistent messaging and smooth execution
• Translated user feedback and behavioral insights into actionable service and communication improvements

Project & Stakeholder Management

• Managed online course projects from content planning and filming to post-production marketing execution
• Coordinated instructors, external production teams, and internal stakeholders, successfully delivering two complete courses within three months

Marketing Campaign Planning & Execution

• Analyzed course positioning and user segments to develop effective marketing propositions
• Planned and executed integrated promotional campaigns including surveys, live streams, interview programs, and KOL collaborations

User Experience & Service Optimization

• Applied behavioral data and heatmap analysis (e.g., Clarity) to identify friction points in user journeys
• Redesigned service processes to enhance learner engagement, satisfaction, and overall experience