Lyvia Chen

• Situation background: Shoplazza was established in 2017, B2B shopping cart SaaS platform. 80% of DTC merchants from China. In 2020, Shoplazza initiated its foray into overseas markets, including North America（where is Shopify main market）. As a member of Shoplazza global team, Global Partnerships Director is a new position （report to cofounder）, aim to develop service partner and tech partner that can help merchants grow their businesses, especially help overseas merchants. In 2022, Shoplazza successfully secured a Series C funding round of $150 million USD.
• Led a team in formulating and implementing an eco-partner development plan, aligning with business and product research department requirements.
• Collaborated with cross-functional teams to secure favorable service partner/tech partner policies for merchants, ensuring a win-win situation. Help marketing dept optimize Go To Market Strategy from PLG view, getting SaaS plugin tools to Product-Market Fit.
• Conducted monthly evaluations of ecological partner performance and identified growth opportunities, optimizing developer ecosystem community traffic.
• Developed and executed strategic plans for global partnership development.
• Stayed abreast of industry trends, identified opportunities for ecological service improvement, and introduced emerging partners to the platform. Cultivated unique advantages for platform SaaS product services, including ventures into the metaverse, live shopping, POD, etc. Enabled merchants in website building, marketing, logistics, and other crucial areas.
• Standardized and structured workflow processes, aiding the global team in early-stage infrastructure development. Contributed to refining technical documents for product research and operational planning for ecological partners. Assisted in top-level organizational structure design, preparing for onboarding for intern hires.

Achievements:

• Successfully opened up 120 overseas partners and established 30 deep strategic cooperations.
• Increased the number of merchants by 20,000 through the exchange of partner resources, leading to a 300W USD growth in SaaS service revenue.
• Managed app development fees totaling 60W USD from ecological partners.

Situation background:Tuya Smart （NYSE:TUYA, HKEX: 2391）is IoT PaaS SaaS platform, providing IoT solutions, including APP, cloud and module hardwares for smart home devices.
One APP control all kinds of product: smart lighting, eHealthcare devices, smart socket, smart household appliance, ect.

As an early BD employee, I was transferred from US to Mexico market, develop Mexico market from 0-1, report to general manager of Latin America.

• Developed and executed strategic plans for the U.S. and Mexico markets, providing regular market analysis and marketing strategy reports.
• Orchestrated business development efforts in the Mexican market, focusing on cultivating benchmark partnerships with overseas operators, e-commerce platforms, brands, and retail partners.
• Achieved resource exchange with clients, integrating resources, and improving local ecological operations.
• Seamlessly connected software app development, mini-program development, and online storefronts with cloud service empowerment (SaaS+PaaS).
• Conducted monthly international visits, assisting clients with software + hardware solutions, and recommending ecological partners.
• Coordinated with domestic departments to implement and execute client solutions, achieving a top 100 brand partner coverage within three months.
• Facilitated joint marketing launches/industry summits with overseas partners, enhancing the company's market competitiveness.
• Accumulated 150 cooperative clients and achieved deep strategic cooperation with 60 key account clients.
• Generated cross-border export transactions exceeding GMV of 10 million USD for ecological partners within the first year.
• Increased cloud service revenue by 3 million USD and received a salary raise within 4 months.

Achievements:

• Accumulating 150 cooperative clients. Achieved deep strategic cooperation with 60 key account clients.
• In the first year, generated cross-border export transactions exceeding GMV of 10 million USD for ecological partners.
• Increased cloud service revenue by 3 million USD. Received a salary raise within 4 months.

Situation background: Linktop was found in 2003, initially specialized in ODM communication modules. In 2015, Linktop secured a financing of 120 million RMB, adjust the business direction from OEM to OBM, from module to wearable smart health hardware. As a overseas manager, this position duty is report to CEO, aim to develop North America, however, Linktop lack of FDA certificate temporarily, so we have to begin market develop from Asia and the Middle East, Europe.

• Contributed to top-level structural design and cross-border layout of smart consumer electronics, overseeing product selection and supply chain organization.
• Formulated marketing strategies, conducted PEST and SWOT analyses, and played a pivotal role in market positioning.
• Independently developed and managed distributors/exclusive agents in India, the UK, Singapore, and Israel, negotiating cost-sharing for new product certifications and securing exclusive agency agreements.
• Orchestrated a successful Kickstarter crowdfunding campaign for smart health products in North America, testing product feasibility through MVP.
• Led brand building and promotion efforts, expanding sales channels by collaborating with North American health insurance institutions.
• Undertook a key project, replacing WiFi modules for a prominent North American robotic vacuum brand.
• Headed the sales team, implementing KPIs and resource allocation strategies to elevate sales order conversion rates.

Achievements:

• Successfully drove smart health hardware sales from $2.8 million in the first year to $5 million in the third year.
• Secured a WiFi module project worth $1.2 million.
• Kickstarter crowdfunding campaign that raised $600,000 for smart health hardware devices.

Situation background: Bymea is a top5 OEM manufacturer of LED lighting in Xiamen. （Xiamen is a famous LED lighting manufacturing base）. As a sales representative, we should manage sales channel in region. （Bymea also have own brand on Amazon platform）When I joined this overseas team, we are beginner in US market. （Before 2013, Bymea main market is EU）

• Spearheaded the company's entry into the U.S. market from 0-1, independently establishing partnerships with North American brand manufacturers and channel distributors.
• Managed and nurtured relationships with existing clients in Southeast Asia, actively contributing to the development of new product lines and identifying collaboration opportunities.
• Played a key role in competitor analysis and the formulation of effective sales strategies under the guidance of senior management.
• Collaborated in supply chain management, demand planning, and forecasting customer needs, facilitating seamless coordination with various departments for efficient material preparation.
• Provided value-added services by assisting clients in designing UL ES certification packaging and obtaining UL ES listing.
• Implemented successful online promotional campaigns, significantly increasing product inquiries, and actively participated in international exhibitions.

Achievements:

• Secured new client orders in North America totaling $6 million USD, contributing to the successful expansion into the U.S. market.
• Demonstrated commitment to client satisfaction, accumulating orders from existing Southeast Asian clients, reaching a total of $200,000 USD.