Maggie Lee
Hsinchu
Summary
Offering about 15 years of experience of Product marketing/planning & Business development in Semiconductor & IC design house for diverse products: SoC/ASIC, EMMC/SSD/SD controller, LCD driver, PMIC/BMS and memory foundry business. Application on Smart Home/Display/Computing/Automotive/Storage/Industry.
Overview
1
1
Language
4
4
Certifications
22
22
years of professional experience
Work History
Project manager, Corporate Project Planning Division
MediaTek Group
04.2022 - Current
- Identify opportunity and exploring potential customer, strategic total solution planning, project ROI & hit rate analysis to align business goal.
- Identified opportunities and explored potential customers, developed strategic total solution planning, and conducted project ROI and hit rate analysis to align with business goals.
- Reviewed PMO processes and collaborated with TPM and engineering teams to secure business until mass production.
- Managed product development for SoC and ASIC technologies.
Special assistant to CEO (BD/Marketing function)
AIMCO Investment Corporation
06.2020 - 04.2022
- Supported reinvestment in Go To Market strategy and business development initiatives.
- Managed external and internal C level stakeholder relationships.
- Evaluated sales pipeline, profit maximization, and ROI to inform strategic decisions.
- Developed investment strategy for venture fund
Product manager, Product planning Div.
Storart technology
04.2018 - 06.2020
- Collaborated with engineering teams to architect solutions for new markets and applications.
- Product: SSD/SD/EMMC/UFS flash controller
- Developed value chain strategies involving simultaneous engagement with OEMs, ODMs, and partners.
- Participated in NVMe/UFSA/PCI SIG/MIPI/JEDEC/SDA associations to ensure compliance with specifications for M.2 PCIe NVMe SSD and JEDEC EMMC 5.1.
- Conducted IP survey on Serdes PHY technologies, including PCIe and SATA, in collaboration with the R&D Lead.
- Join NVMe/UFSA/PCI SIG/MIPI/JEDEC/SDA association to comply with specifications, ex: M.2 PCIe NVMe SSD and JEDEC EMMC 5.1
- IP survey (Serdes PHY: PCIe/SATA) with R&D Lead.
- Long-term and stable cooperate with Longsys FORSEE, Allwinner, Rockchip, MTK.
Product Marketing Manager, Marketing Division, China region
Foxconn-Fitipower
01.2014 - 01.2018
- Tier 1 customer & OEMs engagement, partnership with china panel makers: BOE/CSOT/Tianma/CEC panda (medium-large size segment).
- Analyzed market trends, initiated projects, and completed portfolio development for whole systems and various devices to achieve design wins.
- Created and presented promotional materials for customers, sales teams, and distributors.
- Demonstration and formulate promotion files for customer/sales/disty.
- Managed product line for display driver IC and PMIC, ensuring alignment with market demands.
- Outlined China region market strategy, securing BOE (Samsung TV project) business in large panel and car display markets (Tianma/BYD) completed on schedule.
Project deputy manager, Marketing & Project & System Development Div.
MediaTek
04.2007 - 09.2012
- NPI Project FPGA/Customer platform management, foundry/OSAT management.
- Assisting all regions on product planning, project management and execution in order to synchronize all understanding and control. Coordinate with oversea site, cross departments, decision making as well as customer communication.
- Collaborated with marketing, R&D leads, and third parties to align customer requirements with features and UI.
- Co-work with Marketing/ R&D leads/ 3rd party to align customer requirement and features/UI.
- Managed product development for SoC and ASIC technologies.
- Achievement: Completed various projects of major customers/OEMs/ODMs/3rd party which contributed over USD 1 billion revenue during 4.5 years of service and received numerous GM awards.
- Award reason: Resolving issues in each development qualification stages of consumer electronic branding customers from TW and CHN wafer foundries.
- Assisted regions in product planning, project management, and execution to ensure alignment and control, coordinating with overseas sites and cross-departmental decision-making while enhancing customer communication.
- Met high project requirements and extended models, consistently improving customer satisfaction levels.
Sr. Engineer, Application Integration development Dept, Biz Planning Div.
Macronix corporation
07.2004 - 02.2007
- Analyzed market trends, prices, volumes, and yields; coordinated with Sales, PP, IE, and PC departments for capacity planning and backend scheduling.
- Integrated and enhanced demand and supply chain system processes for 6" and 8" fabs, optimizing operations with SAP CRM, MES, and Profit systems.
- Developed NAND/Nor flash products and ROM solutions.
- Create Biz forecast model, KGD/WIP shortage alert.
- Developed business forecast model and implemented KGD/WIP shortage alerts.
Education
MBA -
Aalto University
05-2026
Technology Management program
National Chiao Tung University
01-2009
Computer Science and Information Engineering
Shu Te University
06-2003
Skills
Microsoft Project, Jira, Mantis, Perforce 4, Robust remote control, Test scripts, version control
SAP, MES, IBM Business Object
Project management
Project planning
Project planning and development
Resource allocation
Excel VBA, C, SQL
Certification
Patent & Intellectual Property Engineer Training 2011
Professional Skill
- Strong collaboration with customers/sales/ engineering teams, platform based SoC project development and milestone management.
- Ecosystem partnership (OEM/ODM/Foundry/Assembly/3rd Party) with product best practice, disciplinary logic and value-driven on time delivery.
- Creating better customer experience from require evaluation, design in, issue resolved, risk prevention.
Timeline
Project manager, Corporate Project Planning Division
MediaTek Group
04.2022 - Current
Special assistant to CEO (BD/Marketing function)
AIMCO Investment Corporation
06.2020 - 04.2022
Product manager, Product planning Div.
Storart technology
04.2018 - 06.2020
Product Marketing Manager, Marketing Division, China region
Foxconn-Fitipower
01.2014 - 01.2018
Project deputy manager, Marketing & Project & System Development Div.
MediaTek
04.2007 - 09.2012
Sr. Engineer, Application Integration development Dept, Biz Planning Div.
Macronix corporation
07.2004 - 02.2007
Computer Science and Information Engineering
Shu Te University
Technology Management program
National Chiao Tung University
MBA -
Aalto University