Maggie(Li-Wen) Chen

Support Razer Marketing：

Strategic Focus: Market Analysis, Consumer Insights

• Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
• Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
• Experienced in managing e-commerce platform partnerships.
• Proven track record in driving successful sales initiatives, applicable to future NPI strategies.
  Viper V3 Pro Launch: Secured 19 media placements within the first 9 weeks, generating an estimated 270K+ impressions and driving 800 sell-thru in the first month.

Event Planning & Execution

• Planned and executed large-scale offline events to enhance brand visibility and consumer engagement.
  TGS 2025: Achieved 709K impressions via KOL and Razer Socials, contribute to 100K sell-thru.
• Coordinated cross-functional teams and managed logistics to ensure seamless event execution.
• Leveraged event activations to drive sales, strengthen community engagement, and enhance brand positioning.
  
  

Event & Marketing Execution

• Planned and executed forums, press conferences, book launches, and live-streams (50-300 attendees).
• Managed large-scale brand events:
  Brand Summit Forum: Featured high-profile speakers including former President Ma Ying-jeou and TSMC founder Morris Chang.
  Brand Sustainability Festival: Engaged 1,500-2,000 attendees with markets, workshops, and performances.
• Curated topics, secured speakers, and executed executive luncheons.

Project & Campaign Management

• Led annual marketing campaigns for financial brands, covering live-streams, surveys, press releases, digital promotions, and publications.

Industry Expertise

• Technology: Schneider, DELL
• Healthcare: NTU Hospital
• Finance: CTBC Bank, Fidelity Investments, Fuh Hwa Securities, Mega Bank CTBC Bank, Fidelity Investments, Fuh Hwa Securities, Mega Bank

Event Planning & Execution

• Led offline events, including an international pharmaceutical press conference (123 media coverages) and a biopharmaceutical symposium (150 attendees).
• Developed storyboards and scripts for hand-drawn animation videos and product image films.

Media & Digital Strategy

• Crafted editorial strategies and secured media exposure while ensuring pharmaceutical compliance.
• Optimized SEO/SEM content, leading to four Google Featured Snippet rankings for Baxter in 2020.