Mark Li

Primary Responsibilities:

• Led the Web3 integration and commercialization strategy for the AAA game Delysium
• Designed the commercialization architecture of the Delysium Multiverse Operation (DMO)
• Built the overall economic model for Delysium
• Designed the tokenomics for the AGI token

Secondary Responsibilities:

• Developed the interoperability logic between in-game and on-chain assets
• Designed the in-game wallet and marketplace architecture
• Implemented in-game integration of generative AI content
• Coordinated training of combat bots through deep learning algorithms
• Acted as the bridge between development and marketing teams, ensuring smooth project communication
• Co-authored the official whitepaper in collaboration with the art team
• Participated in the design and implementation of several core game systems
• Managed requirements and integration with external cloud gaming providers
• Designed and implemented the virtual human system, including dialogue interaction via the "Socrates" AI support module
• Led the optimization and deployment of behavior trees for PvE combat bots
• Planned and oversaw the product roadmap of Delysium from H2 2022 to 2024

• Built and managed the in-house development team; coordinated collaborative development with external partners
• Led the production and NFT launch of the company's original virtual idol IP (Ji Yuanmei) on Binance Marketplace
• Designed and led the development of the VSPARK project, a GameFi ecosystem combining blind boxes and on-chain gaming community features
• Developed the tokenomics model for the SPARK token

Executive Producer & Lead Game Designer – Yicheng (Metaverse Live Streaming Project)

• Built a Unity-based development team from scratch
• Defined and refined R&D workflows, facilitating efficient collaboration across engineering, art, design, and QA teams
• Planned project architecture and timeline, and ensured timely delivery according to milestones
• Drafted and managed project budgets; oversaw budget approval process
• Regularly reported project progress to the CEO and Chairman, incorporating feedback into strategic adjustments
• Sourced and managed external art outsourcing partners, ensuring quality and timely deliveries
• Trained junior designers in best practices, documentation standards, and work habits
• Coordinated cross-functional collaboration with internal departments, including legal, business, channel ops, iOS/Android native dev, web dev, and PHP backend
• Managed app store submission and approval processes across multiple distribution platforms
• Co-developed promotional strategies with the operations team, including KPI planning and onboarding policies for streamers and guilds
• Oversaw and directed visual design details across all areas: environments, characters, VFX, UI, etc.
• Built the numerical systems and balancing framework; created and configured data tables for in-game systems

Lead Game Designer / Executive Producer
《Let’s Clash Three Kingdoms 3》

• Assembled and led the development team for Let’s Clash Three Kingdoms 3 from scratch under executive direction
• Conducted early-stage research and toolchain planning; defined strategic direction and development roadmap
• Designed and implemented a full suite of Unity-based internal tools including skill editor, scene editor, quest editor, AI editor, character editor, and UI editor
• Led visual style definition and polish, working closely with the art team—especially on skill effects and battle visuals
• Fully designed and balanced the combat system and macro gameplay loops, including in-depth skill design and synergy for all characters
• Built the entire numerical framework, set the balancing principles, and led the numeric design team
• Oversaw level and narrative design, working hands-on with the team to fine-tune pacing and player experience
• Managed system feature design and UI optimization processes, ensuring quality and consistency
• Coordinated multi-disciplinary collaboration across programming, art, audio, QA, and design; resolved critical development challenges

Head of VR Division

• Founded and led the company’s VR division from the ground up
• Researched and adopted Unreal Engine 4 as the core engine for VR development
• Produced multiple VR game prototypes including RoboSports VR (released on Steam) and a MOBA-style VR game League of Magic
• Responsible for team hiring, management, and strategic direction of the VR department
• Successfully established a strategic partnership with HTC Vive through external business development

Lead Game Designer / Executive Producer
《Tribe War Song》

• Built a 60+ person mobile game team from scratch to develop Tribe War Song
• Led the overall project direction, team management, market research, and business development
• Oversaw team recruitment, structured the production pipeline, and resolved key development challenges
• Maintained high team morale and development efficiency despite multiple redesigns based on publisher demands and data-driven iterations
• Successfully completed and launched the game

Project 1 – Zhu Xian Fantasy (2D MMO) | Xinghe Studio

• Co-authored system design documents for various in-game features, coordinating closely with artists and programmers to ensure timely implementation and smooth operation
• Gained a deep understanding of MMO mechanics, including system interconnectivity, feedback loops, and operational dependencies
• Independently designed in-game events, covering narrative writing, system requirements, event structure, reward balancing, and task scripting
• Integrated art and programming assets to implement live events and conducted testing
• Developed a solid understanding of programming logic, improving communication efficiency with engineers and translating design needs into executable logic

Project 2 – Saint Seiya Online (3D MMO) | Hummingbird Studio

• Designed and documented the core requirements for the quest editor tool; collaborated with engineers to implement it
• Built the foundational logic and structure of the quest system, including multiple quest types and trigger mechanisms
• Created the game's narrative universe, defining the story framework, tone, and mission structure
• Authored main storyline quests and contributed to world-building by designing scene-specific backgrounds and narrative flow
• Strengthened overall project ownership and strategic planning skills, with a particular focus on understanding player psychology, behavioral control via gameplay systems, and retention mechanisms through numerical design and content pacing