Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Michael Chang

Michael Chang

Taipei City

Summary

With 5 years of digital marketing experience and 3 years in B2B SaaS growth, I specialize in demand generation and global market strategies. I develop data-driven approaches to optimize targeting, channels, and messaging, leveraging A/B testing, statistical analysis, and SQL to drive a 3x increase in user signups.

Overview

4
4
years of professional experience

Work History

Growth Manager

Cooby
08.2023 - 10.2024
  • Managed PPC campaigns, achieving 3x increase in MQL while reducing CPL by 50%.
  • Refined messaging strategies, leading to 2x boost in CTR and 3x improvement in reply rates for sales outreach.
  • Developed lead scoring system to assess lead quality through web and in-app behavior analytics.
  • Established an attribution model to efficiently monitor and track ROI.

Growth Assistant Manager

Perfect Corp.
05.2022 - 08.2023
  • Led global PPC campaigns across Google, Meta, and LinkedIn Ads, driving 1.8x growth in account registrations and 1.5x sales leads increase.
  • Reduced CPL by nearly 200% through strategic keyword and ad copy optimization.
  • Improved sign-up completion rate from 2% to 5% and lowered account abandonment by 30% through user journey optimization.

Senior Marketing Associate

Carousell
04.2021 - 05.2022
  • Led growth for the Men's Fashion Category, executing in-app campaigns that boosted MAU by 20%.
  • Planned and executed app push and EDMs, leveraging A/B testing to increase EDM open rates by 10% in targeted categories.
  • Managed the Carousell Blog, driving a 30% increase in traffic through strategic keyword optimization.

Education

Bachelor - Public Finance

National Chengchi University
Taipei City, Taiwan
06-2020

Skills

  • Growth Hacking
  • Digital Marketing (Google Ads, LinkedIn Ads, Meta Ads)
  • Data Analysis (GA4, Looker Studio, SQL)
  • SEO
  • Competitive analysis
  • Project Management

Languages

Chinese
Native language
Chinese (Mandarin)
Proficient
C2
English
Advanced
C1

Timeline

Growth Manager

Cooby
08.2023 - 10.2024

Growth Assistant Manager

Perfect Corp.
05.2022 - 08.2023

Senior Marketing Associate

Carousell
04.2021 - 05.2022

Bachelor - Public Finance

National Chengchi University

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