Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Michelle Lin

Head Of Commercial Operations
Taipei
Michelle Lin

Summary

Dedicated i-Gaming / software professional with years of history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Experienced with People Management and strong with finding appropriate solutions within tight schedules/timeframe.

Proven record with successful communications with cross department leaders, external communications with clients and direct communications to execs within the company.

Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

9
years of professional experience
10
years of post-secondary education
5
Languages

Work History

MG Asia
Taipei

Head of Commercial Operations
10.2021 - Current

Job overview

Responsible for overseeing the day-to-day operations of the company's commercial business by managing a team of Account Managers who work on sales, customer service, promotion initiatives, pricing negotiations & incidents handling.


Also responsible for developing new strategies to increase revenue and improve customer satisfaction. This includes communications with product teams / customer service teams to improve existing products and services at the same time to find ways to streamline processes to make results more efficient.


  • Manages the Account Management Team by creating a new structure and SOP which enhances communication cross teams internally and externally.
  • Responsible for maximizing profits, increase in revenues and pricing negotiations.
  • Responsible for all client facing events & communication.
  • Collaborated with team members to achieve target results, continuation of enhancing process and communications.
  • Resolved problems, improved operations and provided exceptional service.
  • Managed team of employees, overseeing hiring, training and professional growth of employees.
  • Increased customer satisfaction by resolving issues.
  • Exceeded goals through effective task prioritization and great work ethic.
  • Prepared variety of different written communications, reports and documents.
  • Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
  • Proved successful working within tight deadlines and fast-paced atmosphere.
  • Worked with customers to understand needs and provide excellent service.
  • Developed and maintained courteous and effective working relationships.

MG Asia
Taipei

Head of Account Management
05.2019 - 10.2020

Job overview

Leads and oversees activities of the entire key account management department. Expands and maintains relationships with strategically important and large consumers. Assigned to the highest-value key consumers with responsibility for assigned strategic account targets and sales quota.

The Team represents the whole spectrum of the business's products and services to the assigned clients. Leads key account planning and ensures that all assigned accounts are catered for and that their needs and expectations are met by the business.

  • Head of the Account Management Team with the team's focus on all client communications and services.
  • Used coordination and planning skills to achieve results according to schedule.
  • Led projects and analyzed data to identify opportunities for improvement.
  • Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
  • Improved operations through consistent hard work and dedication.
  • Delivered services to customer locations within specific timeframes.
  • Actively listened to customers' requests, confirming full understanding before addressing concerns.
  • Exceeded goals through effective task prioritization and great work ethic.
  • Increased customer satisfaction by resolving issues.
  • Conducted research, gathered information from multiple sources and presented results.
  • Proved successful working within tight deadlines and fast-paced atmosphere.

MG Asia
Taipei

Senior Account Manager
12.2018 - 05.2019

Job overview

Manage a portfolio of accounts and are responsible for building strong client relationships, developing account management strategies, coordinating with internal teams to deliver solutions that meet clients' needs, and identifying opportunities to grow accounts.

  • Worked with customers to develop strategic business and account plans.
  • Organized client feedback and introduced streamlined process of replying to and rectifying complaints.
  • Sold new products and services and developed new accounts to maximize revenue potential.
  • Analyzed key competitors to respond to competitive threats.
  • Researched emerging industry trends, applications and concepts to enhance products and services.
  • Collaborated with cross department managers to determine company goals and translate goals to individual client needs.
  • Provided extensive support in sales, technical and business areas to key accounts.
  • Mentored junior account management professionals to develop skills and increase company revenue.
  • Developed deep knowledge of customer businesses and relationship to company objectives.

Genesis Gaming
Taipei

Client Relationship Manager
01.2018 - 12.2018

Job overview

Through managing the account management team, is responsible for building and maintaining excellent relationships with clients and increase in revenue and improve client satisfaction.

  • Built partnerships with diverse internal teams and sales, finance and operations departments to streamline processes.
  • Addressed and resolved customer complaints and issues to improve satisfaction.
  • Identified opportunities to cross or up-sale products and communicated customer needs to appropriate team.
  • Recommended new products to clients and maintained solutions-oriented problem-solving for long-term client relationships.
  • Developed summaries to assess each client's participation level and determine targets for follow-up plans.
  • Worked with clients to address and respond to client and partnership management issues.
  • Assessed client needs and developed plans to adequately address current and future objectives.
  • Retained updated knowledge of market competition and related offerings to generate favor for Product.
  • Prepared and implemented strategic growth plans for territory based on company goals and expectations.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
  • Communicated product quality and market comparisons by creating sales presentations.
  • Managed accounts to retain existing relationships and grow share of business.
  • Identified prospects' needs and developed appropriate responses along with suitable information on products and services.

JVD Diamond Tech
Taipei

Executive Assistant to the Chief Executive Officer
01.2017 - 12.2017

Job overview

  • Worked closely with CEO to build up a brand new start up business and created new teams from scratch.
  • Contributed to smooth business operations by planning and organizing meetings and conferences.
  • Updated spreadsheets and created presentations to support executives and boost team productivity.
  • Screened calls and emails and responded accordingly to support executive correspondence.
  • Booked airfare, hotel and ground transportation to coordinate office travel.
  • Met with top national and international executives on self-designed schedules both monthly and annually.
  • Responded to emails and other correspondence to facilitate communication and enhance business processes.
  • Managed complex calendar scheduling with focus on proper allocation of executive availability.
  • Facilitated training and onboarding for incoming office staff.
  • Prepared meeting agendas and briefing papers for members of board of directors and executive team.
  • Streamlined operations and prioritized tasks, allowing senior staff to increase productivity.

Genesis Gaming
Taipei

Marketing Manager
08.2016 - 12.2016

Job overview

  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
  • Assessed marketing copy, art comps and final designs and compared with established specifications.
  • Participated in promotional activities and trade shows, working with advertisers and production managers, to market products and services.
  • Executed optimal sales strategies to achieve commercial goals for target market.
  • Performed market segmentations, targeting and positioning for each product line.
  • Recruited and hired capable team members to add value and diverse skills set to marketing department.
  • Set up, completed and tracked customer surveys for local, regional and national campaigns.
  • Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
  • Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
  • Developed network of related professionals to open up business opportunities.
  • Managed workflow between staff, coordinating documents and creative material distribution.

Jumbo Technology
Taichung

Marketing Manager
05.2013 - 12.2014

Job overview

  • Responsible for all client exhibitions and shows internationally.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Participated in promotional activities and trade shows, working with advertisers and production managers, to market products and services.
  • Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
  • Transformed corporate website and social media platforms to better engage customers and promote sales.
  • Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
  • Utilized market trends and target audience statistics to effectively and appropriately market products.
  • Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
  • Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
  • Developed network of related professionals to open up business opportunities.

Bangkok Bank - Taichung Branch
Taichung

Business Banker
01.2011 - 03.2012

Job overview

  • Worked with borrowing clients to procure updated financial information on ongoing basis.
  • Met with existing clients and prospects through personal calling efforts and other contacts to discuss business needs.
  • Reviewed deposit profitability analysis and outlined strategies to bring unprofitable accounts back to productive status.
  • Contacted prospective customers to present service options and explain details.
  • Networked to identify potential new clients and expand geographic territories.
  • Worked with clients to develop financial planning strategies and solutions through evaluation of finances.
  • Liaised with customers and funding sources to identify and remove roadblocks to business funding.
  • Worked with clients to provide competitive commercial banking solutions and retail financing plans.
  • Reconciled statements between power producers and third-party entities and achieved regulatory targets.
  • Collaborated with clients to maintain relationships and provide customers with thorough support and guidance.
  • Built and deepened productive relationships with prospective and competitive customers to drive sustained growth.

National Australia Bank
Sydney

Business Banking Associate
01.2010 - 02.2011

Job overview

  • Spotted problems, generated options and recommended solutions.
  • Developed valuation for complex transactions across variety of sectors.
  • Created financial models and analyzed financial statements.
  • Prepared contracts and related documentation according to strict standards.
  • Boosted financial service sales by using cross-selling techniques.
  • Gathered customer information and maintained in CRM database.
  • Liaised with customers and funding sources to identify and remove roadblocks to business funding.
  • Met with clients to determine financial objectives and review assets, liabilities, cash flow and other financial information.
  • Identified customer financial service needs to prepare proposals and sell services.
  • Worked with clients and finance companies to find optimal solutions for financing.
  • Responded to customer questions and concerns or escalated to supervisor for resolution.
  • Provided clients with price quotes on securities and financial information on corporations issuing select securities.
  • Offered competitive commercial banking solutions and retail financing options.
  • Contacted prospective customers to present service options and explain details.

Education

University of Sydney
Sydney Australia

Bachelor of Commerce from Marketing
02.2002 - 12.2006

University Overview

Pymble Ladies' College
Sydney Australia

Higher School Certificate
01.1997 - 12.2001

University Overview

Skills

    People Management

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Timeline

Head of Commercial Operations
MG Asia
10.2021 - Current
Head of Account Management
MG Asia
05.2019 - 10.2020
Senior Account Manager
MG Asia
12.2018 - 05.2019
Client Relationship Manager
Genesis Gaming
01.2018 - 12.2018
Executive Assistant to the Chief Executive Officer
JVD Diamond Tech
01.2017 - 12.2017
Marketing Manager
Genesis Gaming
08.2016 - 12.2016
Marketing Manager
Jumbo Technology
05.2013 - 12.2014
Business Banker
Bangkok Bank - Taichung Branch
01.2011 - 03.2012
Business Banking Associate
National Australia Bank
01.2010 - 02.2011
University of Sydney
Bachelor of Commerce from Marketing
02.2002 - 12.2006
Pymble Ladies' College
Higher School Certificate
01.1997 - 12.2001
Michelle LinHead Of Commercial Operations