Yun Ming Chang
Taipei,TPE
Summary
A marketing executive with over 9 years of experience in mechanical engineering and marketing, specializing in data-driven marketing strategies and cross-functional management. Highly skilled in logical analysis, problem-solving, and the ability to adapt to dynamic market environments. Known for simplifying complex challenges and executing swift, effective solutions. Proven track record of optimizing processes, driving performance improvements, and enhancing organizational efficiency.
Overview
17
17
years of professional experience
Work History
Brand Director
Dafu Furniture (Hästens Beds)
Taipei City, Taiwan
05.2024 - Current
- Developed and executed brand-building strategies to increase consumer awareness, engagement, and loyalty.
- Created content for marketing campaigns, including videos, emails, press releases, website copy, and social media posts.
- Managed the development of creative assets for all branding initiatives across multiple channels.
- Developed relationships with industry influencers to create positive public perception of the brand.
- Evaluated performance of existing campaigns against established KPIs.
- Supported sales team by providing insights into customer preferences and behaviors.
PR and Communications Specialist
SkinDr. Medical Group
Taipei City
09.2022 - 06.2023
- Planned and executed influencer collaboration campaigns, driving a 30% increase in clinic revenue.
- Facilitated the clinic's appearance on television programs, enhancing brand awareness.
- Grew social media followers by 20%, and optimized fan interaction strategies.
- Led the planning and execution of brand image videos to maintain consistency.
- Managed brand strategy to expand market share and strengthen brand influence.
Regional Sales Supervisor
Whirlpool Taiwan
New Taipei City
12.2021 - 04.2022
- Aligned sales and service activities to meet targets and improve service quality.
- Managed 120 retail stores, formulating sales strategies to boost performance in New Taipei City and Yilan regions.
- Proposed improvement plans based on sales data and market trends.
- Adjusted sales focus based on customer behavior to enhance product promotion effectiveness.
- Implemented training programs for new hires in order to ensure proper understanding of company policies and procedures.
- Organized trade shows and other events as needed in order to promote products or services in the region.
Retail Sales Specialist
Moshi
Taipei City
12.2019 - 07.2021
- Responsible for in-depth product introductions and sales, providing professional recommendations to enhance customer purchasing decisions.
- Offered exceptional pre-sales and after-sales services by understanding customer needs and providing tailored solutions.
- Maintained product packaging and in-store displays, ensuring a clean and organized environment to increase product appeal.
- Assisted in-store marketing campaigns and collaborated with over 70 influencers, resulting in a 40% increase in store sales performance.
Marketing Manager
cacaFly Digital Marketing Co., Ltd.
Taipei City
11.2018 - 02.2019
- Identified and defined target consumer groups, and set media objectives for advertising campaigns.
- Assisted clients in selecting media channels that align with the target audience to achieve maximum media impact.
- Developed media plans and conducted pre-campaign evaluations based on budget constraints to ensure optimal media effectiveness.
- Conducted regular media performance evaluations, trend analysis, and media research to optimize campaign strategies.
- Coordinated digital media content marketing projects and influencer partnerships, matching campaigns with industries such as alcohol brands, luxury goods, and airlines.
Digital Media Manager
MTV Taiwan
Taipei City
01.2015 - 12.2016
- Successfully led the team to manage the official Facebook fan page, achieving over 1 million weekly reach. Maintained a high organic reach and response rate of 90%, enhancing social engagement and brand visibility.
- Drove the YouTube channel's success, achieving over $800 in ad revenue within just two months of launch, demonstrating effective video content planning and digital strategy.
- Planned and executed numerous large-scale programs and online live streaming events, with peak simultaneous online viewership reaching 230,000, setting a record high for the year.
- Managed the Ministry of Culture's 4G subsidy project, executing 12 VR concert live streams across MTV Taiwan's website, Sanlih News website, and MomoTV, attracting a broad audience and promoting the adoption of new media technologies.
- Oversaw the operation of MTV Taiwan's website and successfully planned advertising collaborations, achieving significant ad revenue growth of several hundred thousand dollars.
- Led the development and launch of the MTV Taiwan App, integrating multiple program content and enhancing user experience, resulting in increased traffic and app engagement.
Marketing Manager
Sleepmart
Sydney, NSW
01.2014 - 12.2014
- Led the digital marketing initiatives across various platforms, including the company website, Facebook fan page, WeChat public account, and Instagram, enhancing brand awareness and customer engagement.
- Developed visually compelling digital materials, including eDMs, email newsletters, customer databases, and online surveys, to boost customer interaction and retention.
- Spearheaded the digitization of the online payment system, integrating cloud inventory management to streamline operations and improve customer experience during the checkout process.
- Implemented a digital inventory management system, resulting in improved tracking and efficiency in stock management.
- Coordinated the digital integration of physical store operations, enhancing overall efficiency and effectiveness in retail management.
Store Sales Associate
MyMac Australia
Sydney, NSW
10.2012 - 10.2013
- Responsible for introducing and selling Apple products, achieving a record daily sales of AUD 20,000, significantly enhancing sales performance.
- Provided professional technical support for products, addressing customer needs and inquiries, which improved customer satisfaction and loyalty.
- Maintained product cleanliness and displays according to Apple's standards, ensuring consistency in brand image.
- Managed checkout and after-sales services, fostering good relationships with customers to promote repeat purchases and customer retention.
Solutions Consultant
Apple inc.
Taipei City
06.2007 - 07.2012
- Conducted workshops for retail customers and training sessions for new hires and Apple Specialists, enhancing product knowledge and customer service skills.
- Delivered a series of 50 workshops for distributors across Central and Northern Taiwan, promoting Apple products and their features.
- Facilitated weekly workshops for retail customers, totaling 200 sessions, to educate users on Apple products and software.
- Provided troubleshooting assistance for Apple product issues, ensuring a high level of customer satisfaction and support.
- Consistently met quarterly sales targets, achieving a growth rate of 50% each quarter through effective sales strategies and customer engagement.
- Managed after-sales services, addressing customer inquiries and ensuring ongoing satisfaction with Apple products.
Education
Certificate - Marketing
Strathfield College
Sydney05-2014
Bachelor - Mechanical Engineering
Huaxia University of Technology
New Taipei City07-2004
Skills
- Social Media Strategy
- Creative Direction
- Partnership Development
- Campaign Planning
- Marketing expertise
- Sales strategy
- Strategy Development
- Brand strategy
Languages
Chinese (Mandarin)
First Language
English
Advanced (C1)
C1
Timeline
Brand Director
Dafu Furniture (Hästens Beds)
05.2024 - Current
PR and Communications Specialist
SkinDr. Medical Group
09.2022 - 06.2023
Regional Sales Supervisor
Whirlpool Taiwan
12.2021 - 04.2022
Retail Sales Specialist
Moshi
12.2019 - 07.2021
Marketing Manager
cacaFly Digital Marketing Co., Ltd.
11.2018 - 02.2019
Digital Media Manager
MTV Taiwan
01.2015 - 12.2016
Marketing Manager
Sleepmart
01.2014 - 12.2014
Store Sales Associate
MyMac Australia
10.2012 - 10.2013
Solutions Consultant
Apple inc.
06.2007 - 07.2012
Certificate - Marketing
Strathfield College
Bachelor - Mechanical Engineering
Huaxia University of Technology
Similar Profiles
Subhaan NaveedSubhaan Naveed
Assistant manager at Delight Beds and FurnitureAssistant manager at Delight Beds and Furniture
Mark HinesMark Hines
Warehouse/Sales Operative at United Carpets and BedsWarehouse/Sales Operative at United Carpets and Beds
Melissa CowardMelissa Coward
Process Design Specialist at Bensons for BedsProcess Design Specialist at Bensons for Beds