Adept at spearheading business development and planning initiatives, I significantly enhanced brand visibility and sales channels at Regal Curio LLC. Leveraging strong relationship-building skills and a strategic sales approach, I led a team to achieve notable market penetration, demonstrating a blend of leadership and sales strategy expertise.
Overview
10
10
years of professional experience
Work History
Senior Project Manager
C-Tech United Corp.
12.2023 - 08.2024
Handled customer relations issues, enabling quick resolution, and client satisfaction.
Increased sales revenue by developing and implementing effective sales strategies.
Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
Key Projects
【USA - AGV Lead Logistics Robot】
【USA - Startup Drone for Military and Police Use】
【USA - LEV Lead Component Manufacturer】
Sales Manager
Keed Automatic Package Machinery CO, LTD
03.2023 - 11.2023
Sales and Business Development
Regularly reported sales plans and business development (BD) progress to the supervisor.
Engaged in business development (BD) with international clients and agents, contributing to the expansion of the company's global reach.
Conducted preliminary assessments of client contracts, including terms of trade, production processes, product requirements, and after-sales services, ensuring timely and accurate responses to client needs.
Project Management
Monitored product design schedules and production status, ensuring alignment with project timelines.
Planned and coordinated international trade shows, including PRO PACK in Thailand (June) and Taipei Biotech Expo (July), participating in strategic initiatives for equipment procurement in the Philippines, Vietnam, and Thailand.
Managed marketing activities such as updating company website content and creating videos for promotional purposes.
Customer Relations
Acted as a liaison between domestic and international clients and various departments, facilitating effective communication and coordination.
Responded promptly to customer complaints, assisting in resolving issues related to machinery operation and shipping processes, and proposing solutions to enhance customer satisfaction and trust in the company.
Provided quotations, confirmed orders, and ensured timely delivery to maintain high levels of customer service.
Translation and Documentation
Assisted colleagues with the translation of related English documents, ensuring clear and accurate communication across international teams.
Key Projects
Domestic Pharmaceutical Giant: Achieved the fastest order intake as a new hire since the company’s founding, successfully managing the entire process from cold outreach to the delivery of a customized packaging machine within six months.
Famous Southern Bakery Chain: Identified potential customers from the company’s database, leading to the successful completion of the order process, from initial contact to deposit payment, within a week. The packaging machine was delivered by the end of month (The fastest sales by Keed's history)
3M Customized Packaging Machine for Cleaning Products: Successfully persuaded the client to replace their existing packaging machines with new models from our company after multiple visits. Following the machine installation, the client expressed high satisfaction with the improved production capacity and packaging quality.
Spearheaded the proposal to establish a U.S. subsidiary to enhance PQI’s visibility in the North American market and streamline the shipping and payment processes for customers.
Assisted senior management by providing necessary documentation and connecting them with relevant accounting and legal resources to facilitate the company's incorporation.
Consumer Electronics Sales
Led the sales of PQI’s core products by leveraging Foxlink’s (Apple’s OEM) manufacturing advantages for chargers and cables, creating product bundles that boosted overall sales and market penetration in North America.
Expanded PQI’s product range to include adapters, crypto wallets, fingerprint SSDs, flash drives, memory cards, and storage devices.
Successfully secured distribution through major retail channels such as Costco, Walgreens, and regional chains like Fred Meyer and TJ Maxx, significantly increasing PQI’s market share in North America.
Negotiated and signed contracts with North American sales representatives to ensure local support for retailers and customers.
Explored co-branding and private labeling opportunities with professional sports teams and university bookstores.
Electric Bicycles
Managed the North American market entry and promotional efforts for JANUS ENERGY, an electric bicycle brand developed by Foxlink.
Engaged with major U.S. retailers such as REI, Bass Pro Shops, and Dick’s Sporting Goods to discuss partnership opportunities.
Product Catalog Development & U.S. Sales
Developed a North America-specific product catalog for PQI, including competitive pricing for local procurement.
Identified customer needs through market research, provided competitive pricing, and coordinated efficient logistics to complete sales.
Regularly monitored customer inventory levels and sales performance, ensuring PQI stood out in a highly competitive electronics market, achieving both brand recognition and sales growth.
Global Sales Director
Regal Curio LLC
09.2014 - 04.2022
Sales & Business Development
North American Market Development: Successfully developed sales channels across retail, wholesale, and e-commerce sectors, significantly increasing brand visibility.
Channel Establishment & Brand Visibility: Spearheaded efforts to establish sales channels and enhance brand presence in the North American market.
Sales Team Management: Managed a regional sales team of 136 representatives across North America, ensuring alignment with business objectives.
Trade Show Participation: Represented the company at major North American gift shows during the spring and summer seasons, including events in Atlanta, Dallas, Philadelphia, New York, and Las Vegas.
International Sales Experience: Conducted sales operations outside North America with short-term assignments (1-2 months) in Brazil, Russia, and India.
E-Commerce Expertise: Leveraged platforms such as Amazon Business and Magento to drive online sales growth.
Procurement & Import Operations
International Procurement: Accumulated 6 years of experience in international procurement, sourcing from countries including China, Taiwan, Thailand, and Vietnam.
Import/Export & Customs Compliance: Oversaw import/export operations, including customs clearance and triangular trade arrangements.
Human Resources Management
Team Building & Recruitment: Interviewed, hired, and assembled production and logistics teams, driving efficiency through strategic KPI utilization.
Social Media Marketing
Social Media Strategy: Executed marketing strategies across platforms such as Facebook, Instagram, Twitter, and LinkedIn to enhance brand engagement and reach.
Successful Experience
SME Support: Assisted North American SMEs with importing raw materials and consumer products, including everyday items, sunglasses, and insulated bottles.
Custom Product Promotion: Developed and extended custom product lines, driving market differentiation and customer loyalty.
Executive Assistant to the Chief Executive Officer
Helping Men Heal/The Well for Healing (HMH)
05.2014 - 08.2014
Supported decision-making processes by compiling research data and presenting findings to the CEO.
Managed complex calendar scheduling with focus on proper allocation of executive availability.
Prepared meeting agendas and briefing papers for members of board of directors and executive team.
Responded to emails and other correspondence to facilitate communication and enhance business processes.
Education
MBA - Business Management And Marketing
Concordia University
Portland, Oregon (USA)
04.2001 -
Skills
Business development and planning
Languages
Chinese (Mandarin)
Native language
English
Proficient
C2
Japanese
Intermediate
B1
Spanish
Beginner
A1
Timeline
Senior Project Manager
C-Tech United Corp.
12.2023 - 08.2024
Sales Manager
Keed Automatic Package Machinery CO, LTD
03.2023 - 11.2023
International Business Development Manager
Power Quotient International (PQI)
04.2022 - 12.2022
Global Sales Director
Regal Curio LLC
09.2014 - 04.2022
Executive Assistant to the Chief Executive Officer