Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Mu-Cheng Wu

Media Planner · Digital Marketing Specialist
Taipei City,TPE

Summary

An individual with a strong willingness to embrace challenges, a passion for engaging with diverse cultures, and a high level of resilience.

Possesses over three years of diverse work experience spanning marketing, digital content, and food service industries, showcasing adaptability and proficiency in various roles.

Overview

5
5
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
2
2
Languages

Work History

Media Planner

OMD Taiwan
Taipei City, TPE
11.2021 - 09.2023
  • Managed the implementation of digital and outdoor media advertising campaigns for Apple Inc., including weekly and monthly performance reporting. Additionally, facilitated collaborations with external partners in China and Los Angeles to optimize campaign effectiveness.
  • Produced media proposals and oversaw campaign adjustments and optimizations for IKEA, ensuring alignment with objectives. Utilized Meta Business Suite , Google Ads and Google Analytics to analyze campaign performance and generate closing reports.

Freelance Graphic Designer

Freelance
Kaohsiung City, KHH
06.2020 - 11.2021
  • Developed eye-catching brand CIS designs, executed impactful social media marketing campaigns, and led various graphic design projects to ensure brand coherence and engagement.
  • Provided outsourced editing services for e-books and instructional presentations, maintaining high standards of quality and clarity for Lungteng Publishing Company.

Dessert Brand Store Manager

TAWAWA CO., LTD. (Japanese-owned)
Taipei City, TPE
11.2018 - 09.2019
  • Devised seasonal sales strategies for department stores, achieving 173% success rate during Chinese New Year periods.
  • Oversaw the brand's Facebook page and garnered over ten thousand likes in the first month.
  • Established operational standards and personnel management protocols as the brand's inaugural store manager.

Education

Bachelor of Arts - Mass Communication

National Taiwan University of Arts
New Taipei, Taiwan
09.2015 - 06.2020

Skills

Photo and Video Editing

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Certification

Google Ads Search Certification

Timeline

Google Analytics Individual Qualification

03-2024

Google Ads Search Certification

02-2024

Media Planner

OMD Taiwan
11.2021 - 09.2023

Freelance Graphic Designer

Freelance
06.2020 - 11.2021

Dessert Brand Store Manager

TAWAWA CO., LTD. (Japanese-owned)
11.2018 - 09.2019

Bachelor of Arts - Mass Communication

National Taiwan University of Arts
09.2015 - 06.2020

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Mu-Cheng WuMedia Planner · Digital Marketing Specialist