Photo and Video Editing
Mu-Cheng Wu
Media Planner · Digital Marketing Specialist
Taipei City,TPE
Summary
An individual with a strong willingness to embrace challenges, a passion for engaging with diverse cultures, and a high level of resilience.
Possesses over three years of diverse work experience spanning marketing, digital content, and food service industries, showcasing adaptability and proficiency in various roles.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Media Planner
OMD Taiwan
Taipei City, TPE
11.2021 - 09.2023
- Managed the implementation of digital and outdoor media advertising campaigns for Apple Inc., including weekly and monthly performance reporting. Additionally, facilitated collaborations with external partners in China and Los Angeles to optimize campaign effectiveness.
- Produced media proposals and oversaw campaign adjustments and optimizations for IKEA, ensuring alignment with objectives. Utilized Meta Business Suite , Google Ads and Google Analytics to analyze campaign performance and generate closing reports.
Freelance Graphic Designer
Freelance
Kaohsiung City, KHH
06.2020 - 11.2021
- Developed eye-catching brand CIS designs, executed impactful social media marketing campaigns, and led various graphic design projects to ensure brand coherence and engagement.
- Provided outsourced editing services for e-books and instructional presentations, maintaining high standards of quality and clarity for Lungteng Publishing Company.
Dessert Brand Store Manager
TAWAWA CO., LTD. (Japanese-owned)
Taipei City, TPE
11.2018 - 09.2019
- Devised seasonal sales strategies for department stores, achieving 173% success rate during Chinese New Year periods.
- Oversaw the brand's Facebook page and garnered over ten thousand likes in the first month.
- Established operational standards and personnel management protocols as the brand's inaugural store manager.
Education
Bachelor of Arts - Mass Communication
National Taiwan University of Arts
New Taipei, Taiwan 09.2015 - 06.2020
Skills
Adobe Creative Suite
Meta Business Suite
Nielsen
Media Plans
Post-buy Analysis
Performance Optimization
Cross-Channel Integration
Photo and Video Editing
Certification
Google Ads Search Certification
02-2024
Google Analytics Individual Qualification
03-2024
Timeline
Google Analytics Individual Qualification
03-2024
Google Ads Search Certification
02-2024
Media Planner
OMD Taiwan
11.2021 - 09.2023
Freelance Graphic Designer
Freelance
06.2020 - 11.2021
Dessert Brand Store Manager
TAWAWA CO., LTD. (Japanese-owned)
11.2018 - 09.2019
Bachelor of Arts - Mass Communication
National Taiwan University of Arts
09.2015 - 06.2020
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