Nadiya Chen
Corp. Development, Communication And Business Development Professional/Proven Track Record In Growing Shareholder Value And 0 To 1 Strategy
Summary
A culturally intelligent and resourceful corporate marketing professional with business acumen proven by successful intrapreneurship experience. Excel at 0 to 1 strategies.
Overview
16
16
years of professional experience
5
5
years of post-secondary education
1
1
Certification
4
4
Languages
Work History
Business Development Director
Taiyuen Textile Co., Ltd.
02.2020 - Current
- Champion business strategy change by investing in F&B business during the beginning of Covid
- Build and fully responsible for 2 F&B brands' (1 QSR, 1 all-day-dining) P&L, hiring and training, marketing and expansion plans - build team from 0, initiate cross-functional collaborations, and gain substantial social media presence
- Achieve annual net sales of >NT$100mn in 3 years
IR/PR senior manager and Board Secretary
Lotus Pharmaceutical (TT 1795)
07.2016 - 01.2020
- Establish and execute investor relations and public relations strategy; build transparency, credibility and optimize shareholder mix - company market cap doubled to US$1bn and 1 heavyweight initiation during my term
- Lead and complete listing venue change from TPEx to TWSE as the first alternative listing case within 6 months
- Directly in charge of corporate marketing, including management profiling, government relations, CSR, product launch events, trade shows, media relations and corporate governance; company won Asia Pacific Enterprise Award during my term
- Assist Chairman with cross-functional corporate development discussions to facilitate board meetings
IR Manager
Himax Technologies Inc. (Nasdaq: HIMX)
09.2014 - 07.2016
- Nominated “Best IR By An Asia Pacific Company In The US Market” by IR magazine in 2015
- Develop investor relations plan, represent the company and report to CFO
- Create new website, financial and product press releases, quarterly earnings prepared remarks, and presentation materials for Management
- Establish optimal type and mix of shareholders and expand sellside network - 2 heavyweight house initiations and top tier long fund as top 5 shareholders during my term
IR/PR Supervisor
HIM International Music (TT 8446)
03.2014 - 09.2014
- Serve as the dedicated IR and financial PR window of the first listed entertainment company in creative industry in Taiwan
- Motivate and lead the company to build quality and transparent disclosure mechanism in front of equity market
- Educate market about creative industry equity research
Investor Relations Senior Specialist and PA to Spokesman
Gemtek Technology Co, Ltd (TT 4906)
10.2009 - 08.2012
- Represent the company and report to Spokesperson (founding member)
- Conduct market research and competitive analysis
- Cross-functional coordination of annual investor’s conferences and tradeshows
- Support ad-hoc projects for Management, for example Due Diligence
- Build transparency and expand sell side network; able to influence market consensus on the value of the company - 2 heavyweight initiations during my term
Corporate Communication Specialist
BASF Taiwan
07.2008 - 08.2009
- Maintain an ESG responsible image for the chemical company
- Boost internal communication efficiency through quarterly newsletter and engagement activities
- Provide crisis management training and media training with Ogilvy
- Host 2009 BASF Kids Lab (CSR event) which welcomed 1000+ kids to participate
- Liaison with China office and Singapore HQ and directly manage media relations and PR/event agencies
Education
MBA -
Vlerick Business School
Belgium 05.2012 - 05.2013
Bachelor of Arts - Double Major in Journalism And English Literature
National ChengChi University
09.2004 - 05.2008
Skills
New Business Development
undefinedFreelancing Experiences
- BusinessNext Magazine, 2011-2014, Tech news writer / translator
- MyMusic, 2019, Mandarin pop music critique
Volunteering Experiences
Spent 2013 summer in Constanta, Romania, and worked closely with Baylor Black Sea Foundation to help them build digital marketing plan (which they adopted). Baylor is a Romanian NPO backed up by Abbott fund to reduce medical gap between Romania and developed countries, and to support AIDS education cause.
Certification
Manabu Hashiguchi Floral Arrangement Senior Degree
Timeline
Manabu Hashiguchi Floral Arrangement Senior Degree
08-2023
Business Development Director
Taiyuen Textile Co., Ltd.
02.2020 - Current
IR/PR senior manager and Board Secretary
Lotus Pharmaceutical (TT 1795)
07.2016 - 01.2020
IR Manager
Himax Technologies Inc. (Nasdaq: HIMX)
09.2014 - 07.2016
IR/PR Supervisor
HIM International Music (TT 8446)
03.2014 - 09.2014
MBA -
Vlerick Business School
05.2012 - 05.2013
Investor Relations Senior Specialist and PA to Spokesman
Gemtek Technology Co, Ltd (TT 4906)
10.2009 - 08.2012
Corporate Communication Specialist
BASF Taiwan
07.2008 - 08.2009
Bachelor of Arts - Double Major in Journalism And English Literature
National ChengChi University
09.2004 - 05.2008
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