Summary
Overview
Work History
Education
Skills
Certification
Timeline
Hi, I’m

Nicholas HSU

International Sales / Global Account Manager
Kaohsiung City
Nicholas HSU

Summary

International Business Development
10+ Years Experience in Biotech & Technology Markets

Results-driven professional with a proven track record in Global Market Expansion and Key Account Management. Expertise spans the full business lifecycle—from product planning and market analysis to closing deals across Greater China, ASEAN, MENA, and Europe.

1) Strategic Growth: Transitioned from product specialization to international sales leadership, effectively aligning technical innovations with evolving market demands.
2) Cross-Cultural Leadership: Skilled in navigating diverse business landscapes and fostering high-value partnerships with stakeholders worldwide.
3) Operational Excellence: Strong analytical and coordination skills, adept at integrating cross-functional resources to resolve complex client challenges.


A strategic architect (INTJ-A-C) specializing in global market expansion. I leverage data-driven insights and systematic planning to identify high-potential opportunities, delivering value-driven solutions that not only engineer precise business growth but also secure long-term international partnerships.

Overview

12
years of professional experience
2
Certifications
2
Languages

Work History

AMS BioteQ Co., Ltd.

Global Account Manager
08.2021 - Current

Job overview

I. Job Summary
Overseas brand strategy, business development, cross-border partnerships, and project management to help companies enter international markets, increase brand visibility, and achieve business growth.

II. Key Responsibilities

  • Develop and implement brand positioning and marketing plans for different overseas markets; tailor product launch strategies to local needs
  • Identify and approach potential clients using email, LinkedIn, and international trade shows; build new business opportunities and expand market coverage
  • Seek and evaluate cross-border B2B partners; support strategic international collaborations
  • Maintain and manage client relationships; follow up on client needs and enhance satisfaction
  • Support contract negotiations for licensing, MOU and supply agreements, ensuring favorable terms for the company
  • Manage social media accounts across platforms; create content, track engagement, and adjust strategies based on market feedback
  • Coordinate and lead cross-department projects; plan schedules and resources to meet project goals
  • Attend overseas business trips and international exhibitions; gather industry insights and expand professional networks

III. Core Competencies

  • International market analysis and marketing strategy
  • New market development and partner assessment
  • Client relationship management
  • Project management and teamwork
  • Social media operations and data analysis
  • International exhibition participation and market research

IV. Position Highlights

  • Expanded overseas markets and improved brand exposure
  • Led projects to successful completion with measurable results
  • Established new client channels for business growth and diversified partnerships
  • Hands-on experience in international exhibitions and market exploration

Hung Chun Bio-S Tech

Account Manager
03.2020 - 06.2021

Job overview

I. Job Summary
Responsible for overseas business development and client management, including product proposals, quotations, sales, shipments, and related documentation to drive international revenue growth.

II. Key Responsibilities

  • Understand client products and business processes; identify needs and provide professional proposals and quotations
  • Develop market positioning strategies: OBM for Eastern Europe and Asia-Pacific; OEM/ODM for Western Europe and the US
  • Proactively acquire new business, negotiate with overseas agents and distributors, and maintain strong client relationships
  • Independently manage business operations, including presentations, training, and sales promotion
  • Coordinate production and shipment processes; handle shipping and customs documentation
  • Determine shipping methods and prepare necessary documents such as delivery notes and invoices

III. Core Competencies

  • Market analysis and positioning
  • Overseas business development and client communication
  • Professional presentations and training
  • Shipping and customs documentation management
  • Independent work and problem-solving

IV. Position Highlights

  • Successfully developed 2–3 new overseas distributors per month, expanding global market reach
  • Achieved NT$12 million in annual overseas revenue in 2020, with orders growing despite the pandemic
  • Comprehensive experience in end-to-end overseas business process management, from development to sales and shipment

AsiaWorld Digital Technology Co.

International Sales Representative
12.2015 - 02.2020

Job overview

I. Job Summary
Drive market expansion and client management for electronic databases, medical products, and system solutions across Hong Kong, Macau, Southeast Asia, Asia-Pacific, and Australia/New Zealand.

II. Key Responsibilities

  • Regular overseas business trips every two months to explore new markets and maintain existing clients
  • Cold calling and promotion of electronic databases, medical products, and system management solutions
  • Conducted market analysis and product positioning; provided strategic recommendations
  • Supported marketing activities to increase brand exposure
  • Participated in industry seminars and exhibitions
  • Planned and delivered client training programs based on specific needs
  • Provided professional after-sales support as the main contact window

III. Core Competencies

  • Market expansion in Hong Kong, Macau, and Asia-Pacific regions
  • Cross-cultural communication and business negotiation
  • Market positioning and competitive product analysis
  • Client relationship management and renewal rate improvement
  • Planning and execution of client education and after-sales service

IV. Position Highlights

  • Achieved 100% renewal rate for existing clients in Greater China
  • Annual overseas sales of USD 9 million, with 85% from Greater China
  • Hosted 1–2 database training sessions regularly; attended international seminars and exhibitions
  • Extensive international business experience through regular overseas travel

ARDIC Instruments Co.

Field Application Engineer
02.2014 - 10.2015

Job overview

I. Job Summary
Responsible for pre-launch market analysis and strategic planning, technical support, client education, and potential market development. Collaborate across teams to expand product presence in Taiwan and the Asia-Pacific region.

II. Key Responsibilities

  • Conduct SWOT/STP analysis and identify unmet market needs to develop precise positioning and marketing strategies
  • Prepare and refine product manuals, training materials, brochures, and DM content
  • Deliver product demonstrations and technical training to clients and internal teams
  • Provide technical support to foreign clients via online meetings; assist with sample testing and data collection for product improvement
  • Develop potential clients and expand markets in Taiwan and Asia-Pacific
  • Participate in industry seminars, patent presentations, and exhibitions to increase brand awareness and technical influence
  • Manage product export and loan processes, draft development letters, and operate ERP systems to ensure smooth operations

III. Core Competencies
Market analysis, technical support, training, international market development, operations management

IV. Position Highlights
This role combines market development with technical marketing, driving innovative product promotion and application in domestic and international markets.

Education

National Cheng Kung University
Tainan City, Taiwan

Master's Degree from Biotechnology
01.2012

University Overview

National Chung Hsing University
Taichung City, Taiwan

Bachelor's Degree from Plant Pathology/Phytopathology
01.2010

University Overview

Skills

Global sales expertise

Certification

Essential skills for business English course

Timeline

Global Account Manager
AMS BioteQ Co., Ltd.
08.2021 - Current
Account Manager
Hung Chun Bio-S Tech
03.2020 - 06.2021
International Sales Representative
AsiaWorld Digital Technology Co.
12.2015 - 02.2020
Field Application Engineer
ARDIC Instruments Co.
02.2014 - 10.2015
National Cheng Kung University
Master's Degree from Biotechnology
National Chung Hsing University
Bachelor's Degree from Plant Pathology/Phytopathology
Nicholas HSUInternational Sales / Global Account Manager