Work Preference

Summary

Overview

Work History

Education

Skills

Timeline

Awards

Open To Work

Nicole Liu

Senior Manager

Taipei

Work Preference

Job Search Status

Open to work

Desired start date: Immediately

Desired Job Title

Consumer Marketing / Sr. ManagerProject Manager / Category ManagerBrand Manager

Work Type

Full Time

Location Preference

On-SiteRemoteHybrid

Location: Taipei, TW

Open to relocation: No

Salary Range

0/yr - 0/yr

Summary

Dynamic and data-driven Marketing Senior Manager with over 15 years of experience leading high-impact brand transformations and integrated marketing strategies. Proven expertise in revitalizing brand perception among Gen Z audiences, managing large-scale loyalty ecosystems (2.6M+ members), and orchestrating multi-channel campaigns that synergize offline events with digital innovation. Expert in leveraging AI-driven product marketing and strategic cross-sector partnerships to drive user growth and brand equity.

Overview

years of professional experience

Work History

Consumer Marketing / Sr. Manager

Yahoo! Digital Marketing Co., Ltd.

09.2018 - Current

Brand & Co-Marketing Leadership: Serve as the primary leader for Yahoo Brand and Co-marketing initiatives, ensuring brand synergy across diverse product lines.
Brand Revitalization (Yahoo 30th Anniversary): Orchestrated the "Cheers to New YOU" campaign, transforming brand perception in the Xinyi District. Achieved 2M+ street impressions, 7.2M+ media impressions, and a 15% lift in new app members.
Gen Z Market Expansion: Launched the "Yahoo Y2K POP" campaign, partnering with Gen Z artists and influencers to generate 1.2M+ video views and 2M+ social impressions.
AI Product Marketing Leadership: Defined the 2026 marketing goal to position Yahoo News as an AI-powered "trusted guide," focusing on "Less Is More" messaging and innovative features like AI event summaries and quizzes.
Loyalty Program PMO: Oversaw the strategic roadmap for the "Yahoo TW Loyalty Program," focusing on long-term brand equity and sustainable ecosystem growth. Successfully scaled the Yahoo TW loyalty program to over 2M members within three years, driving a 17% YoY increase in daily active members.
Strategic Entertainment Partnerships: Led high-conversion campaigns with Sony Pictures for Venom: The Last Dance, achieving the highest lucky draw engagement rate (5.6%) in screening history.
Social Responsibility Integration: Spearheaded annual point-donation campaigns, raising over TWD2M donations annually for 20+ NGOs, significantly enhancing brand image and social impact.

Manager, Merchant Acquisition

Yahoo Inc.

06.2014 - 12.2017

Network Management: Through managing agency networks, signing 1,000+ new stores annually, and setting a single-month record of 243 new stores.
Market Expansion: Led specialized recruitment for small and young farmers, achieving a 129% target hit rate and 98% participant satisfaction.

Project Manager / Category Manager

Yahoo Inc.

05.2006 - 05.2014

Mobile GTM Strategy: Managed the launch of the Yahoo Mall Super App, securing "Editor's Choice" on Google Play and the App Store.
Data Tool Innovation: Developed the industry’s first merchant "Seller Dashboard," securing 330 paid subscribers in its first month.

Education

Executive MS - Marketing

CUNY Bernard M Baruch College

01-2004

Bachelor of Business Administration - undefined

National Taiwan University

01-1998

Skills

Integrated Brand Strategy

Gen Z Engagement

Product Marketing (GTM)

Cross-Functional Collaboration

Data-Driven Performance

Strategic planning

Talent development

Operations management

Troubleshooting and problem resolution

Timeline

Consumer Marketing / Sr. Manager

Yahoo! Digital Marketing Co., Ltd.

09.2018 - Current

Manager, Merchant Acquisition

Yahoo Inc.

06.2014 - 12.2017

Project Manager / Category Manager

Yahoo Inc.

05.2006 - 05.2014

Bachelor of Business Administration - undefined

National Taiwan University

Executive MS - Marketing

CUNY Bernard M Baruch College

Awards

Yahoo Excellence Award, Recognized for 3 consecutive years (2014–2016) for top-tier performance and contribution.
Industry Recognition, Led projects earning the Gold Award for Social Responsibility and Silver Award for Innovative UX of Agency and Advertiser of the Year.