Summary
Overview
Work History
Education
Skills
Websites
Training
Certification
Activities
Timeline
AdministrativeAssistant
Nina Chen

Nina Chen

Sales And Business Development
Hsinchu County

Summary

A Sales and Business Development Manager with over 15 years of international sales and marketing experience. Skilled in managing and developing global distributors and channels, establishing value-added service platforms to enhance customer satisfaction and loyalty. Possesses keen market insight and excellent customer relationship management abilities and is adept at collaborating with cross-cultural teams. Professional attitude is results-oriented, detail-focused, with strong problem-solving skills.


During the tenure at Chipone Technology (Beijing) Co. Ltd (iML) as a Senior International Sales Manager, responsible for key account management and business development in Korea, Japan, Europe, and Taiwan. Successfully formulated and implemented sales strategies, achieving annual sales of USD 16 million in 2023, and received the Sales Pioneer Award and Overseas Business Breakthrough Award. Focused on LED drivers, MOSFETs, Logic ICs (buffers), and Controller IC product categories, leading marketing and brand management efforts.


As an Account Manager at Macroblock Inc., successfully established the MBI brand's credibility in European, Southeast Asian, and Japanese markets. Provided value-added services with technical and industry information, influencing end-buyers' decisions and enhancing brand recognition and market share. Awarded the MBI Star in 2019 for outstanding contributions and performance.


As a Senior Sales Manager at Standard Technology Corp., managed the sales and marketing of OSRAM special lighting in the lithography process, achieving an annual sales target of USD 200 million. Increased market share for NIKON and CANON equipment and developed businesses with Meltex Inc. (Japan) and Batoyle Freedom Group (UK), supporting the company's reinvestment projects in Shanghai.


Committed to continuous learning and striving for excellence, enhancing professional capabilities while demonstrating leadership across various teams. Dedicated to creating more value for the company through innovation and collaboration, looking forward to applying experience and skills to new challenges, driving sustainable growth and success.

Overview

20
20
years of professional experience
5
5
years of post-secondary education
3
3
Certifications

Work History

Senior International Sales Manager, LED Display BU

Chipone Technology (Beijing) Co. Ltd (iML)
5 2019 - Current
  • Managed key accounts and business development in Europe, Korea, Japan, and Taiwan
  • Oversaw distributor/channel management
  • Achieved annual sales of USD 16 million in 2023
  • Specialized in LED driver, MOSFET, Logic IC (Buffer), and Controller IC product categories
  • Established a value-added service platform for end buyers

- Industry and up-to-date technology sharing

- Driver IC design-in selection guidance

- Manufacturer recommendations and bridging

  • Led marketing and brand management efforts
  • Planned and attended international exhibitions
  • Awards:

- Sales Pioneer Award (2019)

- Overseas Business Breakthrough Award (2019)

Senior Sales Manager, Sales Dept.

Standard Technology Corp. (STC)
7 2009 - 6 2017
  • Managed the semiconductor section of OSRAM special lighting in the lithography process

-Achieved annual sales target of USD 200 million

-Supervised 4 team members

-Implemented lamp testing of NIKON equipment in 12-inch

DRAM fab, increasing market share from 0% to 40%

-Increased market share of CANON equipment in 8-inch fabs at

key accounts from 10% to 40%

  • Developed Meltex Inc (Japan) chemicals business in the package and testing area

-Executed Ti etchant project with a key account (40L monthly)

  • Developed Batoyle Freedom Group (UK) special lubricants in Mainland China and Taiwan markets

-Achieved from zero to one sales success and secured

continuous orders

-Supported corporate re-investment business, managing 5

employees

-Frequent travel in Mainland China, improving cross-cultural

collaboration.

Account Sales Executive

Macroblock Inc. (MBI)
04.2018 - 04.2019
  • Managed brand and marketing, building MBI brand reliability in European, Southeastern Asian, and Japanese markets
  • Provided value-added services (technical and industry information) to influence end buyers
  • Award: MBI Star (2019)

Sales Representative

Trendtech Trading Co. Ltd.
11.2004 - 02.2007
  • Managed Sputtering Target business in TFT-LCD field of MITSUI Electronics Material (M.E.M)

- Promoted 'Erosion Target' in all AUO factories, increasing utilization

from 20% to 90%

- Achieved 90% market share in AUO

  • Supported NEC Lighting CCFL business
  • Backed up MITSUI Chemical One Drop Fill (ODF) Sealant business.

Education

MBA - GIMBA

Western Michigan University (WMU)
04.2022 - 05.2023

Bachelor of International Trade -

Jinwen University of Science And Technology
New Taipei, Taiwan
09.2000 - 05.2004

Skills

Key Account Management

Training

January 2014 ~ March 2014

Japanese Studies Short-term Program

Kansai College of Business and Languages (OSAKA)


June 2008 – June 2009

One-year English Program of International Business Administration

International Trade Institute (ITI of TAITRA)


Certification

TOEIC (Test of English for International Communication), 855

Activities

  • Class Representative of WMU GIMBA Program
  • Basketball Team Leader during High School and University

Timeline

MBA - GIMBA

Western Michigan University (WMU)
04.2022 - 05.2023

Account Sales Executive

Macroblock Inc. (MBI)
04.2018 - 04.2019

Sales Representative

Trendtech Trading Co. Ltd.
11.2004 - 02.2007

Bachelor of International Trade -

Jinwen University of Science And Technology
09.2000 - 05.2004

Senior International Sales Manager, LED Display BU

Chipone Technology (Beijing) Co. Ltd (iML)
5 2019 - Current

Senior Sales Manager, Sales Dept.

Standard Technology Corp. (STC)
7 2009 - 6 2017
Nina ChenSales And Business Development