Oscar Cheng

• Serve as the upstream function for Product Marketing, shaping clear, customer-focused product messaging prior to campaign execution.
• Collaborate with project managers and cross-functional engineering teams (display, battery, audio, BSP, thermal, and more) to track and understand detailed product features.
• Synthesize extensive and complex technical information into clear, market-ready value propositions that highlight key product differentiators.
• Responsible for the creation of product sales kits and media review guides, ensuring technical accuracy and consistency across all marketing assets.
• Maintain strong relationships with media, delivering comprehensive product presentations during launch events to effectively communicate product value and positioning.

• In-depth product briefing and technical communication (physical / digital event)
• Global marketing and communications for Asus ROG Phone series
• Worldwide marketing strategy & planning
• Global marketing assets production and management
• Consumer data analytics

• Develop and execute social media and content strategies aligned with brand objectives
• Conduct website traffic analysis and SEO optimization to drive qualified audience growth
• Manage digital advertising campaigns across Facebook, Instagram, and Google
• Perform competitive and market analysis to inform strategic positioning
• Lead KOL partnership projects to enhance brand visibility and engagement

• Planned and executed social media marketing strategies and data analysis, managing nine multilingual social channels across the Asia-Pacific region
• Developed and led KOL collaboration projects across Taiwan, Japan, Australia, and Southeast Asia to drive regional brand engagement
• Coordinated and managed workflows with international agencies, advertising partners, and PR firms to ensure aligned execution
• Managed digital advertising campaigns with an annual budget exceeding USD $200,000 across platforms including Facebook, Twitter, and Google

• Developed and executed digital marketing operational strategies, including Social Media Marketing (SMM) and Search Engine Marketing (SEM)
• Monitored and optimized global brand social media channels, managing over ten Facebook pages as well as YouTube and Twitter accounts
• Planned and managed Facebook and Google AdWords advertising campaigns, including audience targeting and keyword strategy
• Tracked and analyzed website and product page traffic across regional offices using Google Analytics to inform performance optimization

• Planned and executed long-term content strategies for official brand social media channels, including Facebook, Instagram, and YouTube, with responsibilities for copywriting and visual asset creation
• Managed content planning and updates for official websites, ensuring alignment with brand and campaign objectives
• Monitored and analyzed website and marketing page performance using Google Analytics to drive data-informed decisions
• Executed CSR initiatives focusing on environmental sustainability and community engagement activities
• Provided photography support for event documentation and product marketing, producing high-quality visual assets for campaigns