Phil Liu
Senior Sales Manager
Taipei,TPE
Summary
Senior Sales Leader with 15+ years of experience in the semiconductor industry, specializing in server / cloud memory solutions. Long-term customer partnerships across Taiwan ODM, enterprise, and ecosystem stakeholders. Highly experienced in global HQ collaboration, demand forecasting, allocation management, and commercial negotiation, with the ability to drive sustainable growth in highly competitive and supply-constrained markets.
Overview
18
18
years of professional experience
3
3
Languages
Work History
Senior Sales Manager
Samsung Electronics Taiwan
06.2010 - 12.2025
- Over 10+ years of experience in server memory sales, managing all Taiwan ODM and enterprise accounts.
- Responsible for server memory DRAM / SSD business, including pricing, forecasting, and customer strategy.
- Strong track record in design wins, long-term partnerships, and cross-functional collaboration with HQ teams.
Sales Representative
ROHM Semiconductor Taiwan
01.2008 - 06.2010
- Drove sales of small-size LCD driver ICs, managing key panel maker accounts.
- Owned market development, NPI project management, and post-mass-production sales execution.
- Delivered USD 1M+ average monthly revenue; ranked #1 in sales growth in 2009.
Education
BBA - Business Administration
National Chengchi University
Taipei 04.2001 -
Skills
Server Memory Sales AI & Cloud Server MemoryStrategic Account Management ODM & Local Enterprises EngagementDemand Forecasting Allocation Management Supply Chain CoordinationPricing Strategy Contract Negotiation Long-term Supply AgreementsPlatform Qualification NPI to Mass Production RampServer Market Intelligence Competitive AnalysisCross-functional Leadership Global HQ Collaboration
Timeline
Senior Sales Manager
Samsung Electronics Taiwan
06.2010 - 12.2025
Sales Representative
ROHM Semiconductor Taiwan
01.2008 - 06.2010
BBA - Business Administration
National Chengchi University
04.2001 -