Phoebe Liang

Report to the CEO

New Business Development in the EU, Asia regions

• Identify and evaluate new business opportunities in the EU and Asia regions, enabling the company to expand its customer base and enter new geographical territories
• Established and managed the first overseas show site and first implementation site in the EU through public tender process
• Align product and solution vision with market needs and business strategy, including pricing, licensing, marketing and sales content while staying updated on all all-in-house technology
• Develop and nurtured long-standing and win-win partnership that led to new business opportunities
• Cultivate and maintain relationships with key decision-makers through targeted outreach and personalize communication

Report to the CEO and VP of BD & Sales

I. Marketing / Product Marketing – build aetherAI's marketing system from scratch

• Developed and executed all online and offline marketing and product marketing programs and campaigns to establish global and domestic brand recognition
• Collaborated closely with business development, sales and product teams to create and implement go-to-market strategies, resulting in the largest market share in Taiwan
• Formulated and executed content strategies across all communication channels, successfully establishing aetherAI’s social media presence starting with over 3,800 followers on a zero-budget basis
• Produced, edited, and maintained marketing and product marketing materials across various communication channels
• Developed and implemented targeted marketing programs and product packages for specific channels, effectively promoting a diverse range of product portfolios in fields such as pathology, hematology, gastroenterology and radiology

II. Public Relations

• Worked closely with CEO and the management team to develop PR and execute PR strategies
• Led the development and execution of PR campaigns, including press releases, press conferences and all related materials

Report to the Chairman

• Work closely with management team and international sales team to develop and implement go-to-market strategies
• Produce, edit, and update product and marketing materials in all communication channels
• Work closely with R&D team to define specifications and align customer needs
• Identified and collaborated with key opinion leaders in the field and build successful use cases

Report to the Chairman

• Managed Chairman’s schedule by maintain and coordinating appointments, board meetings, conferences and travel itineraries
• Provided comprehensive administrative support to facilitate the successful execution of assignments and initiatives for the Chairman
• Skillfully organized international marketing campaigns and proficiently produced and edited marketing materials
• Demonstrated a proactive approach to drive revenue growth and effectively managed channel accounts and expanded the channel sales network