Pongya WANG
Marketing Specialist
Hsinchu,HSQ
Summary
Highly skilled marketing specialist with a passion for leveraging diverse skills across various marketing domains. Adaptable and collaborative team player well-versed in both traditional and digital marketing strategies. Committed to driving impactful campaigns that resonate with target audiences and deliver measurable results. Adept at identifying market trends and implementing innovative approaches to maximize brand visibility and customer engagement.
Overview
2025
2025
years of professional experience
6
6
years of post-secondary education
4
4
Languages
Work History
Marketing Specialist
Freelance
05.2023 - Current
- Created and distributed surveys for data collection and analysis.
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Coordinated with cross-functional teams to ensure alignment of marketing objectives with overall business goals.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Wrote engaging and successful marketing, advertising, and website copy.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Cultivated partnerships with influencers, amplifying brand presence across digital platforms.
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
- Crowdfunding reach NTD 6.5M within 10 days.
Marketing Specialist
Unex Corp.
03.2022 - Current
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
- Streamlined event management processes, facilitating successful trade shows and industry conferences.
Content Writer
Trip 101
05.2022 - 05.2024
- Completed thorough research into assigned topics.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Ensured accuracy and consistency in all written materials through diligent proofreading and editing.
- Managed competing deadlines with efficiency; Deliver 20+ articles monthly on time.
Marketing Coordinator
Forever Flawless
7 2020 - 2 2022
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits.
- Used online and offline marketing to generate leads, increase visibility and drive sales growth.
- Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Planned and executed internal and external marketing events.
- Built long-term supplier relationships with vendors to establish quality and competitive pricing.
Sales Assistant - Internship
FURLA
07.2019 - 01.2020
- Handled customer inquiries, complaints, and returns professionally, ensuring a positive experience for all clients.
- Increased sales by building strong customer relationships and providing excellent service.
- Assisted customers in making informed decisions by offering detailed product knowledge and comparisons.
- Enhanced customer satisfaction with personalized product recommendations based on their needs and preferences.
- Remained calm and poised in high-stress, dynamic environment to promote service to customers and staff.
Education
Master of Science - Management of luxury, fashion, and design industry
GRENOBLE ECOLE DE MANAGEMENT
Paris 04.2018 - 01.2020
Bachelor of Arts - Department of French
NATIONAL CENTRAL UNIVERSITY
Zhongli District, Taiwan 01.2014 - 01.2018
Skills
Multitasking
Team building
Adaptability
Content Creation
Creative Thinking
Communications management
Graphic design proficiency
Problem-solving abilities
Time management abilities
IELTS 75; DELF B2
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
Chinese (Mandarin)
Native language
English
Advanced
C1
French
Upper intermediate
B2
Japanese
Elementary
A2
Timeline
Marketing Specialist
Freelance
05.2023 - Current
Content Writer
Trip 101
05.2022 - 05.2024
Marketing Specialist
Unex Corp.
03.2022 - Current
Sales Assistant - Internship
FURLA
07.2019 - 01.2020
Master of Science - Management of luxury, fashion, and design industry
GRENOBLE ECOLE DE MANAGEMENT
04.2018 - 01.2020
Bachelor of Arts - Department of French
NATIONAL CENTRAL UNIVERSITY
01.2014 - 01.2018
Marketing Coordinator
Forever Flawless
7 2020 - 2 2022