Rainer Lu

My responsibilities include supporting platform maintenance, conducting data analysis to business opportunities, devising projects that prioritize business growth while reducing risks, and driving the design of new products as well as improvements to existing ones.

Key Achievements:

• Enhanced Go-to-Market Efficiency: Provided guidance to marketers in developing self-serve pages, significantly reducing campaign preparation time. This strategic initiative streamlined the go-to-market process, resulting in quicker and more efficient campaign launches.
• Website Revamp: Led a comprehensive refresh of MHG's financial product comparison websites across Singapore, Hong Kong, and Taiwan. Notably, spearheaded the transformation of credit cards pages, which led to a substantial increase in conversion rates and significantly enhanced overall user experiences.

• Conduct business research. Explore business opportunities.
• Identify and engage with new partners and influencers, develop performance-based approaches
• Design and execute marketing campaigns such as AMA, KOL partnership, airdrop, or any other joint marketing campaigns.
• Construct paid media solution when needed, provide ad hoc analysis

Credit Card MGM(member-gets-member) product owner

• Digital acquisition reached record-high and QoQ grew over 30%. Digital MGM acquisition make up over 70% TTL MGM accounts of APAC in 2020 with the lowest CPA.
• Reduce 50% customer complaints during 2019~2020.

Digital application project assistances